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한국정보시스템학회> 정보시스템연구

정보시스템연구 update

The Journal of Information Systems

  • : 한국정보시스템학회
  • : 사회과학분야  >  경영학
  • : KCI등재
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  • : 연속간행물
  • : 계간
  • : 1229-8476
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수록정보
28권3호(2019) |수록논문 수 : 12
간행물 제목
28권3호(2019년) 수록논문
권호별 수록 논문
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KCI등재

1The role of corporate image and privacy concerns in adopting online travel services

저자 : Tapanainen Tommi , Nguyen Thi Thanh Hai , Dao Kien Trung

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 28권 3호 발행 연도 : 2019 페이지 : pp. 1-23 (23 pages)

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Purpose
This study examines the role of corporate image and privacy concerns in intention to use of online travel services using data from Vietnam.
Design/methodology/approach
The data collection was implemented to a student sample at the Foreign Trade University in Hanoi, which has a high concentration of young people who are interested in online travel in Vietnam. The paper based questionnaire was directly delivered to the respondents. After sorting to eliminate unfit samples, the number of responses was 541, which exceeds 500, the minimum number typically required. To test the hypotheses, we applied structural equation modeling (SEM) and Confirmatory Factor Analysis (CFA) was used to evaluate the reliability and validity of constructs in the model. We also used direct, indirect and total effect coefficient to evaluate the total impact of factors on the intention to use online services.
Findings
This study found that corporate image is positively associated to intention to use online services. It found a link between corporate image and privacy concerns, which suggests another way for firms to address their customers' privacy concerns; corporate image, which has received great attention in traditional offline sales channels, but not in online services, should receive higher attention in IS research. Online travel businesses, besides increasing ease of use, perceived usefulness and trust in their services, should focus on build a reliable corporate image, which can not only promote the service use but also help to eliminate users' the privacy concerns.

KCI등재

2유튜브 뷰티 채널의 선호도와 이미지에 미치는 영향 요인

저자 : 염군 ( Kong Ling Yu ) , 김인재 ( Kim Injai )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 28권 3호 발행 연도 : 2019 페이지 : pp. 25-38 (14 pages)

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Purpose
This study aims to empirically analyze which factors affect image and preference of YouTube beauty channels. Some practical and academic implications are presented through empirical research.
Design/methodology/approach
For this purpose, the six affecting factors were suggested on the basis of previous studies. We proposed image quality, user attitude, empirical value, economics, and awareness as independent variables and channel image and channel preference as dependent variables in order to investigate the causal relationships among the research variables. We surveyed 311 users who had experience in using YouTube Beauty channel and analyzed the data by using a statistical package.
Findings
This study showed that the channel image has a partial mediating effect between the affecting variables and the channel preference. The results provided some insights and information to increase the number of subscribers and site views. Several suggestions were carefully made.

KCI등재

3디지털 트윈 연구의 저자 동시인용 분석

저자 : 김수민 ( Kim Sumin ) , 서창교 ( Suh Chang-kyo )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 28권 3호 발행 연도 : 2019 페이지 : pp. 39-58 (20 pages)

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Purpose
A digital twin is a digital replication of a physical system. Gartner identified the digital twin as one of the Gartner Top 10 Strategic Technology Trend for three years from 2017. The rapid development of the digital twin market is expected to bring about innovation and change throughout society, and much research has been done recently in academia. In this research, we tried to explore the main research trends for digital twin research.
Design/methodology/approach
We collected the digital twin research from Web of Science , and analyzed 804 articles that was published during time span of 2010-2018. A total of 41 key authors were selected based on the frequency of citation. We created a co-citation matrix for the core authors, and performed multivariate analysis such as cluster analysis and multidimensional scaling. We also conducted social network analysis to find the influential researchers in digital twin research.
Findings
We identified four major sub- areas of digital twin research: “Infrastructure”, “Prospects and Challenges”, “Security”, and “Smart Manufacturing”. We also identified the most influential researchers in digital twin research: Lee EA, Rajkumar R, Wan J, Karnouskos S, Kim K, and Cardenas AA. Limitation and further research suggestion were also discussed as a concluding remarks.

KCI등재

4모바일 간편송금서비스 수용에 대한 저항요인 연구 : 전환비용과 혁신저항모형을 중심으로

저자 : 정석찬 ( Jeong Seok Chan ) , 전화목 ( Jeon Hwa Mok )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 28권 3호 발행 연도 : 2019 페이지 : pp. 59-81 (23 pages)

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Purpose
The purpose of this study is to investigate the resistance factors interfering the acceptance factors of the mobile easy remittance service focusing on the switching cost and the innovation resistance model.
Design/methodology/approach
This study focuses on revealing the resistance factors of the mobile easy remittance service acceptance. The resistance factor is designed consisting both consumer characteristics and service characteristics in the Innovation Resistance Model. Furthermore, the effect of resistance factors on the innovation resistance and acceptance intentions were detected by moderating the switching cost.
Findings
According to the empirical analysis result, this study investigated the effect of resistance factors on innovation resistance and acceptance intention for the mobile easy remittance service. The results of this study as follows; (1) The consumer`s inherent innovativeness did not significantly affect the innovation resistance and acceptance intention. (2) The attitude toward existing services and complexity significantly affected innovation resistance in direct manner, thus affecting the acceptance intention in indirect manner. (3) The perceived usefulness significantly affected both the innovation resistance and the acceptance intention in direct manner. (4) The perceived risk only effected the acceptance intention. (5) The switching cost had a moderating effect on the innovation resistance and acceptance intention.

KCI등재

5수사학적 관점에서의 인터넷 개인방송 크리에이터에 대한 이용자의 기부의사에 관한 연구

저자 : 문윤지 ( Yunji Moon )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 28권 3호 발행 연도 : 2019 페이지 : pp. 83-104 (22 pages)

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Purpose
Recently, Internet personal broadcasting has been widely spreaded as a new media type by replacing traditional legacy media such as TV. Considering this phenomenon, this study aims to explore the effect of Aristoteles' persuasion factors on Internet personal broadcasting from a rhetorical view. The reason why users watch the Internet personal broadcasting is that they are persuaded by creator's expertness, empathy, or content usefulness. These factors can be regarded as persuasion factors. Therefore, with Aristoteles' rhetorical persuasion factors composed of ethos, pathos, and logos, this paper tries to investigate how persuasion factors affect user's emotional\ attachment and voluntary donation intention.
Design/methodology/approach
This paper proposes a model of the relationships among three rhetorical factors, user's emotional attachment, and donation intention. Specifically, ethos is regarded as creator's expertness and trustworthiness, and pathos refers to creator's empathy and social interaction. Last, logos refers to content usefulness and credibility. For testing a hypothetical research model, this study collected 468 surveys and empirically tested hypotheses using a structural equation model.
Findings
This study investigated how rhetorical factors (ethos, pathos, and logos) and emotional attachment further influence user's donation intention. The findings suggest that rhetorical factors of ethos and pathos enhances emotional attachment, followed by donation intention. Contrary to an expectation, however, logos was not significantly related to emotional attachment. Creators of Internet personal media and MCN providers should focus on the different effects of rhetorical factors and pay attention to the role of emotional attachment to encourage user donation.

KCI등재

6TF-IDF를 활용한 한글 자연어 처리 연구

저자 : 이종화 ( Lee Jong-hwa ) , 이문봉 ( Lee Moonbong ) , 김종원 ( Kim Jong-weon )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 28권 3호 발행 연도 : 2019 페이지 : pp. 105-121 (17 pages)

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Purpose
One of the reasons for the expansion of information systems in the enterprise is the increased efficiency of data analysis. In particular, the rapidly increasing data types which are complex and unstructured such as video, voice, images, and conversations in and out of social networks. The purpose of this study is the customer needs analysis from customer voices, ie, text data, in the web environment..
Design/methodology/approach
As previous study results, the word frequency of the sentence is extracted as a word that interprets the sentence has better affects than frequency analysis. In this study, we applied the TF-IDF method, which extracts important keywords in real sentences, not the TF method, which is a word extraction technique that expresses sentences with simple frequency only, in Korean language research. We visualized the two techniques by cluster analysis and describe the difference.
Findings
TF technique and TF-IDF technique are applied for Korean natural language processing, the research showed the value from frequency analysis technique to semantic analysis and it is expected to change the technique by Korean language processing researcher.

KCI등재

7핀테크 서비스에서 개인적 특성이 혁신저항요인에 미치는 영향

저자 : 손달호 ( Son Dal-ho )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 28권 3호 발행 연도 : 2019 페이지 : pp. 123-139 (17 pages)

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Purpose
With the development of information and communication technologies. fintech industry is rapidly growing as a major financial service. Previous research literatures mainly focused on overall characteristics and technical aspects of fintech including security issues. Therefore, this study investigated the effect of individual features influencing the resistance of adopting a fintech service. Moreover, this paper included the guidelines in practical development of fintech mechanism.
Design/methodology/approach
For research purposes, this study developed research hypotheses in order to empirically examine the effect of the factors that might have a significant effect on the resistance of the wearable device. The empirical research was based on a survey which carried through 359 participants. Research hypotheses were evaluated via SPSS Statistics 21.0 and AMOS 19 statistical package program.
Findings
Results showed that self-efficacy and individual innovation had a significant effect on the technostress and switching cost. In addition, technostress, security and switching cost had a significant effect on the resistance of adopting a fintech service. However, more factors are needed to including in research model to generalize these results.

KCI등재

8특허분석을 통한 인공지능 기술 분야 경쟁력 분석: 특허 시장성과 기술력 질적 분석을 중심으로

저자 : 곽현 ( Kwak Hyun ) , 이성원 ( Lee Seongwon )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 28권 3호 발행 연도 : 2019 페이지 : pp. 141-158 (18 pages)

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Purpose
Artificial Intelligence (AI) is a core technology, leading the 4th industrial revolution. This study aims to diagnose the Korean's national competitiveness for AI technologies through patent analyses.
Design/methodology/approach
In this study, KIWEE and Derwent Innovation databases were used as data source of patents. we extracted 10,510 AI patents data with keywords and classified them into 15 subcategories of AI technology. We executed patent analyses for activity index, patent intensity index, technology strength, and patent family size and diagnosed Korea's national competitiveness in AI industry.
Findings
The results showed that Korea is less competitive than the United States and Japan in AI industry. However, patent amount has increased since 2010, which is encouraging result. This study has implication on the need for human and R&D investment in AI industry.

KCI등재

9웨어러블 헬스케어 기기의 수용에 관한 연구: 확장된 통합기술수용모형과 혁신저항모형의 통합적 접근

저자 : 진석 ( Jin Seok ) , 안현철 ( Ahn Hyunchul )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 28권 3호 발행 연도 : 2019 페이지 : pp. 159-202 (44 pages)

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Purpose
The purpose of this study is to explain users' wearable healthcare device adoption using performance expectancy, effort expectancy, the hedonic motivation and price value of UTAUT2, and to identify the causal relationship between intention to use wearable healthcare device and innovation resistance formed by perceived risks.
Design/methodology/approach
The research model proposed in this study is based on UTAUT2(Extended Unified Theory of Acceptance and Use of Technology) and MIR(Model of Innovation Resistance). In specific, performance expectancy, effort expectancy, hedonic motivation and price value of UTAUT2 and innovation resistance formed by perceived risks of MIR are adopted in our research model. To validate the research model, we carry out the analysis of the survey data using Smart PLS 3.0 to test the hypotheses.
Findings
According to the empirical analysis results, this study confirms that the performance expectancy, effort expectancy, hedonic motivation, and price value have significant effects on the intention to use wearable healthcare devices. It also finds that perceived risk affects innovation resistance and in turn, innovation resistance affects the intention to use wearable healthcare devices.

KCI등재

10대학 e포트폴리오 성공모형의 검증에 관한 연구

저자 : 이윤재 ( Lee Yun Jae ) , 김진경 ( Kim Jin-kyung ) , 박동진 ( Park Dongjin )

발행기관 : 한국정보시스템학회 간행물 : 정보시스템연구 28권 3호 발행 연도 : 2019 페이지 : pp. 203-225 (23 pages)

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Purpose
The purpose of this study is to empirically verify an ePortfolio success model which shows the structural causal relationships among the basic modeling constructs. We developed the success model based on DeLone and Mclean(2003) from IS perspective and on Balaban et al(2013) from ePortfolio perspective. And we are focused on the success of ePortfolio system designed for college students and professors.
Design/methodology/approach
Structural equation modeling techniques were applied to data collected 375 users of the ePortfolio system, K-Folio, at least one semester during one academic year. The structural model was analyzed using a Lisrel 8.54 statistical program.
Findings
The followings are the findings of the study. First, the constructs of IS success model are well applied to ePortfolio for college education. Second, the proposed model which has direct causal relationships from ePortfolio's quality to performance is more significant than the D&M and Balaban's model(2013). Third, the information quality among ePortfolio quality constructs does not have effect on system usability and performance. It means that information contents' quality issued by professor or system manager is not satisfied with the students yet. Finally, by using indirect analysis of structural equation model, we found that the ePortfolio operation manager should focus on ensuring system maintenance activities and providing fast and accurate services for improving ePortfolio performance.

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