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현대사진영상학회> 현대사진영상학회 논문집

현대사진영상학회 논문집 update

The Society of Modern Photography & Video

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수록정보
수록범위 : 1권0호(1998)~23권3호(2020) |수록논문 수 : 222
현대사진영상학회 논문집
23권3호(2020년 11월) 수록논문
최근 권호 논문
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KCI등재

1영상광고의 크리에이티브 동향에 관한 탐색적 연구 : 한국과 일본의 광고제 수상작을 중심으로

저자 : 강경원 ( Kyoung Won Kang ) , 김희정 ( Hee Jung Kim )

발행기관 : 현대사진영상학회 간행물 : 현대사진영상학회 논문집 23권 3호 발행 연도 : 2020 페이지 : pp. 5-33 (29 pages)

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Due to the advancement of technology, the media platform is growing continuously, showing various forms regardless of time and places. Accordingly, the media area that consumers come into contact with is not limited as in the past, and consumer behavior is actively changing. In particular, in the advertising, indirect contact with consumers has become possible through related fields such as the press, broadcasting, and movies. Consumers can communicate effectively through various media platforms. Therefore, the media and marketing field among the advertising area are rapidly growing, and systematic and effective methods continue to emerge. Among the areas of advertising, however, since the creative field is subjective and fluid to some extent compared to the media and marketing fields, there are few methods to be improved through systematic analysis or evaluation. In addition, there are many studies related to advertising effects, such as the influence of advertising creative elements on brand image and consumer attitudes in academia while the amount of in-depth research on the expression of advertising creative elements of expression is small. This study is aimed at two things: one is to make the first step to lay the foundation for developing a model of the evaluation of advertising creative expressions in the future through studying prizewinning works from advertising awards of Korea and Japan by analyzing in depth the elements and ways of expression, which are the most primitive and essential parts of the advertising creative field. The other is to build an environment in which positive and effective communication between advertisers and consumers can be sustained by creating a balanced development of the advertising area that is, a positive synergy effect between the fields of marketing, media, and creative through repeating the stepwise research.

KCI등재

22020년 사회 환경 변화에 따른 사진학과 현황분석 연구

저자 : 김대욱 ( Kim Daewook ) , 박시찬 ( Park Si-chan )

발행기관 : 현대사진영상학회 간행물 : 현대사진영상학회 논문집 23권 3호 발행 연도 : 2020 페이지 : pp. 35-52 (18 pages)

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In 2012, In-hee Lee and one other conducted a study to advance the Department of Photography according to the changing environment of the entrance examination. As a result, the reduction of the photography department was expected from 2012 to 2020, and this was realized by the suspension of recruitment of four universities as of 2020. At the time, the thesis talked about the crisis of photography and suggested alternatives (industrial and academic). In the industry, it was argued that various efforts were needed to expand the industrial base, such as the development of photo copyright and photo application software. Academia proposed to have a specialized strategy for each department of photography, and to secure a university entrance examination system to promote photography education and the entrance examination industry. This study is a follow-up study of the 2012 study, and aims to check the future trends and direction to go through constant inspection and reanalysis of current photography in 2020.

KCI등재

3광고의 시각 아이디어 발상에 관한 기초 연구

저자 : 김대욱 ( Kim Daewook )

발행기관 : 현대사진영상학회 간행물 : 현대사진영상학회 논문집 23권 3호 발행 연도 : 2020 페이지 : pp. 55-76 (22 pages)

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times, it was considered sacred or it was treated as a product of geniuses. Since research on creative ideas is based on complex humans, the research has not advanced easily. Therefore, the researchers divided the research areas of this creativity into 4P and divided the research by field. Currently, some achievements are being made. 4p is divided into research on creative people (Person), creative product (Product), creative process (process), and creative environment (the creative place). This study is a basic study of the idea process that creates creative products by studying the creative processor, one of the categories of 4p. Creativity is a very ambiguous and difficult concept, and it is difficult to prove easily, and the research on it has not been carried out in various and faithful manners so that its attribute works as a complex factor rather than a single factor. However, with the recent advent of artificial intelligence (AI), creativity is again emerging as a hot topic. The idea-making method used in advertising begins mainly based on language. Typical ideas are brainstorming, brainwriting, and Gordon's and Scamper's Checklist Method, most of which are based on languages. First of all, this study will faithfully look at various views on this idea-making method. Currently, most ways in coming up with ideas provide suitable methods for conceiving linguistic ideas, so its application was not easy in the field of vision. In general, ideas are practiced linguistically, and verbal ideas are visually substituted in the final stage. However, since most advertisements provide both language and visual messages, it is necessary to connect them organically. When using such an idea, the vision is often used as an auxiliary tool of language. So, this study started with the idea that various idea methods were also needed for the idea of visual ideas. Idea proposals through visual thinking will fill the limitations of linguistic ideas and can be approached with various ideas. This study intends to do a basic study for the idea method for visualization of advertisement photos.

KCI등재

4인스타그램 텍스트 기사형, 사진 화보형, 영상클립형 방송 게시물 형식에 따른 이용 경험과 지속시청의도

저자 : 김미경 ( Kim Mikyung )

발행기관 : 현대사진영상학회 간행물 : 현대사진영상학회 논문집 23권 3호 발행 연도 : 2020 페이지 : pp. 79-96 (18 pages)

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This study seeks to examine how the user's experience in the form of the broadcast posts on Instagram affects the intent of viewing the program. The study is conducted by producing the posts of < When the Camellia Brooms > of the broadcasters on Instagram into video clip-type, text-oriented news article type, and image-oriented pictorial type. We looked at how users exposed to each type of post have different experiences and how each type of post has an impact on the intent of viewing experience. As a result of the research, video clip-type users' viewing intentions were enhanced through the experience of forming relationships and pursuing entertainment, while news article-type and pictorial users' viewing intentions were enhanced through the experience of information acquisition. These findings show that video is an important tool for branding because it is used as a tool for social interaction and is easier to spread through hashtags. The images and news articles have confirmed that the user's curiosity and alertness have increased the amount of attention or reading to the information, thereby facilitating the acquisition of specific information.

KCI등재

5휴대폰 카메라의 색 재현 연구 : Galaxy note 10과 iPhone 11 Pro를 중심으로

저자 : 남수영 ( Nam Sooyoung ) , 이용환 ( Lee Yonghwan )

발행기관 : 현대사진영상학회 간행물 : 현대사진영상학회 논문집 23권 3호 발행 연도 : 2020 페이지 : pp. 99-128 (30 pages)

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This study is a comparative study on camera color reproduction according to mobile phone model. I want to analyze color reproduction of mobile phone camera through color difference, color expression and chroma. With the performance of mobile phone cameras advancing in many ways, the most representative competing brands are Samsung and Apple. The two brands, competing for the top spot in sales and market share in the smartphone market, are fiercely competing, drawing public attention whenever new models are released. In this study, Galaxy Note 10 and iPhone 11 Pro, which were released at a similar time (August, September, 2019) and have the same image sensor size, the number of pixel, and pixel size for wide-angle (basic) cameras and use a total of three lenses (wide-angle, telescope, and ultra-wide-angle). The reason why I experiment with 2019 models in 2020 is made by comparing and analyzing them with the same conditions as possible. X-Rite ColorChecker Classic Charts were taken with Galaxy Note 10 and iPhone 11 Pro under the same conditions and analyzed using Imatest. The two cameras' telescopes, wide angles (basic), and ultra-wide angles are grouped and analyzed respectively. As a result of the study, I obtained the following results.
First, iPhone 11 Pro reproduces in a color closer to the accuracy than Galaxy Note 10. Second, in Galaxy Note 10, it shows yellow in red, green colors and grayscale colors. In iPhone 11 Pro, gray-scale colors are not mixed, reproducing a color that is close to the accuracy(정색?). Also, Magenta color has been showed in the blue lines, which makes no significant visible difference with the naked eye. Third, the colors of the red and green lines of Galaxy Note 10 are expressed in a relatively high chroma.
Through this experiment, we studied about the color reproduction of mobile phone camera according to Galaxy Note 10 and iPhone 11 Pro. The accuracy of the average value is limited because the experiment has not been carried out several times. The results of this experiment cannot be universally applied, as they have been experimented with color reproduction using extremely limited mobile phone cameras at this time of rapid development and release of many mobile phones. In the future, increasing the universality and accuracy of mobile phone cameras will be an opportunity to give consumers a better understanding of mobile phone camera color reproduction and to present the criteria for choosing mobile phone cameras.

KCI등재

6정치 이벤트에 대한 신문보도사진 연구 - 역대 남북정상회담 최고통치자 사진을 중심으로

저자 : 양영유 ( Yang Young Yu )

발행기관 : 현대사진영상학회 간행물 : 현대사진영상학회 논문집 23권 3호 발행 연도 : 2020 페이지 : pp. 131-149 (19 pages)

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Korean summit were framed and reported according to the newspaper's reporting tendency. The subject of analysis is the Chosun Ilbo, a conservative newspaper, and the Hankyoreh, a progressive newspaper. A total of 161 cases were analyzed in which two top rulers appeared among the four report photos related to the inter-Korean summits during the Kim Dae-jung, Roh Moo-hyun and Moon Jae-in administrations. As a result of the study, the media's ideological faction that appeared in general newspaper articles was also shown in the press photos. The two newspapers sympathized with the creation of a peaceful atmosphere on the Korean Peninsula during the first Pyongyang summit in 2000, which was held for the first time after the division of the two Koreas. However, during the 2nd, 3rd, and 4th inter-Korean summits, the faction between the two newspapers became clearer. It was analyzed that the Chosun Ilbo published more photos and reports than the Hankyoreh during the first meeting, but after that, it reported about three times less than the Hankyoreh. The Chosun Ilbo used relatively less friendly and defensive framing than the Hankyoreh when selecting, excluding, and posting photos, and the Hankyoreh was more friendly and more aggressive than the Chosun Ilbo. This means that the press photos also confirmed that ideological symbiotic relations or political parallelism according to the media tendencies are at play. Based on the results of this study, the discussion was focused on a plan to expand the search area of photojournalism.

KCI등재

7현대 사진예술의 쟁점들

저자 : 이용환 ( Lee Yonghwan )

발행기관 : 현대사진영상학회 간행물 : 현대사진영상학회 논문집 23권 3호 발행 연도 : 2020 페이지 : pp. 151-164 (14 pages)

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It is the age of post-photography, referring to the era of electronic photography. Digital photographs can be modified and manipulated any time so they might be false images. A digital photograph can be an index but may morph into an icon. Photographs can be the products of either a virtual world or a fictional imagination. Any post-photographic expression brought about a revolutionary change in artistic photography. The assertion that a photograph is a mark of light is no longer objective. Photographs in the era of post-photography feature a composition of time, a mixture of the past and present, a representation of past memories, a coexistence of two and three dimensions, a coexistence of fragmented history, and the mode of pastiches. A photograph here is nothing but a material for representation. And yet, photography's realistic ontology is still effective and much more photographs tend to reinforce photography's realistic aspects. As a result, photography as art comes to have much more diverse forms. We are living in an age of the post-Internet after post-photography. Photography has already been part of art. Artists employ or utilize re- intermediated mediums in accepting information in this post-Internet era. In this era imaging technology has merged with contemporary art. A contemporary metaphor maintains its meaning in a relation incessantly altering like rhizomes. The concept of readymade has still been appropriated, profoundly influenced by the motive and dynamism of the post-Internet environment. The post-Internet is an extensive account of the artistic convention that takes something networked and integrated for granted. As we are living in the era of nonlinear technical images, the material property of marks engendered by photography's contact with light have disappeared in the digital environment of contemporary art and photography. The everyday in which the virtual is mixed with the real through any in-intermediation and solidarity with time, place, space, and medium. As a real space is connected to a virtual space by the advancement of Internet technology and social networking sites, art materials have turned into something immaterial and any representations force us to perceive a virtual space as a new reality.
The medium of photography is given a new status as media art in the deconstruction of genre in the the post-Internet era. Two-dimensional photography is asked to have a three-dimensional perception of space with the progress of technical videos, forging a united front with sculpture and video as an arrangement of time. As photography has become the medium to incarnate all aspects of post-modernism, we realize we have to become the subject to perceive the world, not merely choose time. Both language and expression are altered as the medium changes. We witness the medium of photography enriching art history across the world. The problem of whether photography is art or not is no longer a matter of discussion. It is nothing but a medium. What should be asked again is what we should do with this medium.

KCI등재

8듀안 마이클스 사진의 서사구조와 시간성

저자 : 정훈 ( Hoon Jung )

발행기관 : 현대사진영상학회 간행물 : 현대사진영상학회 논문집 23권 3호 발행 연도 : 2020 페이지 : pp. 167-183 (17 pages)

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Duane Michals' works have evolved from a conventional representation system of photography to various aspects. His sequence photo and photo-text have mainly been presented in expression distinct from traditional art photography. However, beyond these styles, another series of modes take a double or triple narrative structure that reflects the artist's memories, history of society, and contemporaries. Since these dual narrative structures are not fixed with single- meaning images and narratives, the process of readers/viewers' reading of images naturally becomes a process of participating in multiple stories and responding to the artist's reasoning.
It was discovered in the early days of Michals' work and deepened through the mid-1970s. Starting from this period, taking a dual narrative structure not only overlaps the artist's personal narrative and the contemporary context of society but also implies a mutually indicating the narrative context of the existing work oddly intertwined within the narrative structure. These works provide readers/ viewers with an opportunity to three-dimensionally reason the present time, times of now-here, as the narratives of individuals and societies are presented in overlaps between individual reasons and the ideology of society, the accidental sensations and the reason by the principle of causality, and the changing consciousness and fixed meaning.

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1연안해역에서 석유오염물질의 세균학적 분해에 관한 연구

(2006)홍길동 외 1명심리학41회 피인용

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