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한국생산성학회> 생산성논집(구 생산성연구)

생산성논집(구 생산성연구) update

Productivity Review

  • : 한국생산성학회
  • : 사회과학분야  >  경영학
  • : KCI등재
  • :
  • : 연속간행물
  • : 계간
  • : 1225-3553
  • :
  • : 생산성연구(~1997) → 생산성논집(1997~)

수록정보
수록범위 : 1권0호(1987)~34권2호(2020) |수록논문 수 : 1,190
생산성논집(구 생산성연구)
34권2호(2020년 06월) 수록논문
최근 권호 논문
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KCI등재

1비전명료성, CSR 정당성 인식이 은행원들의 고객지향성에 미치는 영향 : 서비스 자기효능감의 매개효과

저자 : 조윤형 ( Yoonhyung Cho ) , 이선미 ( Sunmi Lee )

발행기관 : 한국생산성학회 간행물 : 생산성논집(구 생산성연구) 34권 2호 발행 연도 : 2020 페이지 : pp. 3-29 (27 pages)

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Today's service industry such as bank, banker's customer orientation is more and more important because of service employees who exhibit a high degree of customer orientation engage in behaviors that increase the satisfaction of their customers and leading to competitive advantage and profit for service firms faced uncertain and competition environment to survival. So that many researchers have been conducted researches to identify antecedents variables of customer orientation.
Based on the this research focus, we draw the perceived vision salience and CSR(corporate social responsibility) legitimacy are critical determinants of customer orientation that aim of this research was to investigate perceived vision salience and CSR legitimacy on the bankers' customer orientation. Also we focus on domain-specific self-efficacy of service context are mediated between those of relationship based on the social cognitive theory(Bandura, 1989).
After literature review, we proposed main effect and mediating effect hypothesis. To test hypothesis, survey method are performed which sample was set for K Bank located in Gwangju. The survey period was conducted twice in early June and late August 2019, with a time gap of about 3 months to overcome common method bias problem. Total 180 questionnaires used for analysis.
The results are as follows. First, perceived vision salience have significantly positive impact on bankers' customer orientation. however, perceived CSR legitimacy does not. Second, perceived vision salience and CSR legitimacy have significantly positive impact on service self-efficacy. Third service self-efficacy mediated relationship between perceived vision salience, CSR legitimacy and customer orientation.
we found that bank show salient and shared the vision are beneficial to the bankers' appropriate behavior when interacting with customers. Also bankers who perceive CSR activity of their bank is legitimate are more likely to engage in high level of service self-efficacy and then high on service self-efficacy leading to bankers' understanding of customers' requirements for the effective delivery of needs and preferences and obtaining information through effective communication, and creating additional value. Managerial perspective, an organization should strive to develop, maintain enhance customer orientation to articulate salient vision and CSR activity are legitimated, and provide an insight into the necessary for the development of a customer orientation.

KCI등재

2최고경영자의 경영권 크기와 기업의 사회적 책임활동 및 기업가치

저자 : 신성욱 ( Sung-wook Shin ) , 곽영민 ( Young Min Kwak )

발행기관 : 한국생산성학회 간행물 : 생산성논집(구 생산성연구) 34권 2호 발행 연도 : 2020 페이지 : pp. 31-55 (25 pages)

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The primary goal of business entities has shifted from profit-orientation toward broader socially motivated perspectives over the recent years. In the past, due to the over-emphasis on the short-term profits, business community frequently had to confront criticisms and protests raised by society at large. Today's corporations are well aware of the importance of keeping balance between social responsibility and the pursuit of financial goals to ensure their long-lasting survival and prosperity. As such, business organizations make efforts to enhance their corporate image as a way to improve long-term profitability. With the heightened recognition of corporate social responsibility (CSR) in society, corporate entities have continuously refined their strategies to meet diverse stakeholders' demands. In accordance with these circumstances, extensive research efforts have been undertaken to assess the empirical association between CSR and corporate financial performance (CFP) under diverse geographical context. However, rarely has it focussed on the association between CSR and CEO and CEO's power, even though the final decision maker for CSR is the CEO.
To fill void, this study examines the empirical relation between CSR and CEO power in Korean context. Based on agency theory, Barnea and Rubin(2010) suggests that powerful CEOs have an interest in over-investing in CSR in order to obtain private benefits of building reputation, possibly at a cost to shareholders. On the other hands, the conflicts resolution view asserts that powerful CEOs engage in the optimal level of CSR that lead to improve firm value through resolving the conflicts among various stakeholders. While those two views are predicting contradictory impact of CEO power on CSR, empirical research examining the association between CEO power and CSR in Korean context does not exist, to our knowledge. As such, this study is the first that provides Korean evidence on the relationship between CEO power and CSR.
To achieve the above research objective, we examine whether the CSR performance is systematically related with the proxy of CEO power using a ordered probit regression model. In addition, we verify how the CSR performance with CEO power impact upon firm value using OLS and 2SLS. We assess CSR performance using ESG grade developed by KCGS(Korea Corporate Governance Service). CEO power is developed using CEO pay slice suggested by Bebchuk et al.(2011). Our sample is drawn from companies listed on the KRX for which the information of executive compensation and ESG grade are available. Our sample period covers 4 years from 2013-2016 and the final sample includes 621 firm-years from both manufacturing and non-manufacturing industries.
Our main findings are as follows. First, we find a negative and significant relationship between CEO power and CSR. Second, we find that the interactive terms of CPS×CSR is positively correlated with firm value measured by Tobin's Q. These results imply that powerful CEOs engage in the optimal level of CSR that lead to improve firm value. In other words, our results show that powerful CEO restricts over-investing in CSR that do not contribute to increasing firm value and involve only additional expenditure in Korean context. Major contribution of this study is one of the pioneering researches aiming at providing Korean evidence investigating the empirical association between CEO power and CSR performance. And second contribution derives from the improvement of research design over many previous studies. In particular, we incorporate recent innovations in measuring corporate governance system into our research design by using CEO pay slice as an empirical proxy of CEO centrality. In addition, we conducted additional analysis of the relation between interaction terms and firm value after controlling for potential endogeneity by using two-stage least squares regression analysis based on the simultaneous equation approach.

KCI등재

3국내 대학 특허가 기술사업화 연구 생산성에 미치는 영향에 관한 연구

저자 : 심경수 ( Gyeongsoo Shim ) , 김영준 ( Youngjun Kim )

발행기관 : 한국생산성학회 간행물 : 생산성논집(구 생산성연구) 34권 2호 발행 연도 : 2020 페이지 : pp. 57-99 (43 pages)

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R&D investments in Korea amounted to 87.1 trillion won as of 2018, while government funded R&D investments continued to grow and reach 18.3 trillion won, about 21.4% of the total R&D budget in 2018, 20.5 trillion won in 2019, 24.1 trillion won and a sustained increase on a yearly basis. The ratio of R&D to gross domestic product (GDP) is 4.81%, ranking first in the world. As of 2018, a total of 6.1 trillion won, an increase of 14.2% compared to 2014 with an option of 5.4 trillion won, which is 88.7%, invested in science and technology.
On the other hand, despite such a large amount of R&D investment, the success rate of commercialization in terms of performance was 20%, lower than 70.7% in the United Kingdom, 69.3% in the United States, and 54.1% in Japan. In terms of aspect, the situation is still low, and the issue of efficiency improvement for domestic public sector R&D investment has been continuously raised.
In the related research, there were mainly researches that analyzed research productivity in terms of university input variables and patent-based research models, but among the main factors constituting the primary result of R&D patents, patents Few studies have analyzed the factors affecting strength and correlated with research productivity through technology commercialization, which is a R&D result and performance.
According to this research, Hypothesis 1's increase in R&D research cost has a positive effect on technology transfer income. However, the hypothesis that an increase in R&D research costs would have a direct impact on university R&D productivity was rejected. For this reason, it is analyzed that universities in Korea still treat papers as important research achievements rather than technology transfer. Hypothesis 2 is an analysis on whether the increase in university R&D expenses is related to patents, which are qualitative results of research. As a result of hypothesis verification, it was found that an increase in R&D research expenses in universities affects the quality of patents. Hypothesis 3 analyzes the effect of the quality of university patents on research productivity. As a result of the analysis, it was analyzed that the high level of quality of university patents did not increase the research productivity. As mentioned above, it is analyzed that papers is still recognized as a more important research output than patents or technology transfer for Korean universities.
Therefore, this study empirically analyzes the correlation between cumulative R&D expenses and primary and secondary outcomes from a technology commercialization performance perspective through cross-sectional analysis, big data analysis tools, and statistical methods to analyze research expenses, patent characteristics, and technology transfer fees at a specific point in time. By doing so, there will be significance as a theoretical and policy research to improve the research productivity of R&D and the efficiency of government R&D investment.

KCI등재

4OTT(Over-the-Top) 서비스 정기 구독 선택에 관한 연구 : 서비스 체감품질을 중심으로

저자 : 박지은 ( Jieun Park ) , 박광태 ( Kwangtae Park )

발행기관 : 한국생산성학회 간행물 : 생산성논집(구 생산성연구) 34권 2호 발행 연도 : 2020 페이지 : pp. 101-128 (28 pages)

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The purpose of this study is to identify the characteristics related to the subscription model which is one of the revenue models of OTT(Over-the-Top) service, and to suggest practical implications for the revenue model of OTT service by finding detailed service quality factors. Even with the recent revitalization of the OTT service market, there are not many studies on the quality of service which is an important factor in the quality of broadcasting and telecommunications services. In particular, the subscription model with monthly payment to use the service has a price fatigue on the user. To this end, we look into the impact of price fatigue on the quality of experience, and we find the causal relationship of the adoption of subscription model. To measure the quality of satisfaction we use four items which are contents, quality of the screen, sound and user intrface(UI)/user experience(UX). Factors for the price burden which are payment system, payment cost and payment method are considered. Factors for measuring quality of experience(QoE) which are quality of experience of the subscription model and the satisfaction compared with other models(Advertising model, Video on Deman(VoD)) are also considered. The data was obtained from online survey for about 300 people. Regression analysis is used for analysis to find the relationship between independent variables and dependent variable. Contents, sound quality and UI/UX of service satisfaction showed significant results with QoE. All three factors of service fatigue had significant results with QoE. QoE had relationship with the selection of the subscription model. Especially, the satisfaction level compared to other models is related with the selection of subscription models.

KCI등재

5판매원의 공감과 서비스 창의성 그리고 적응적 판매행동의 관계

저자 : 강성호 ( Seongho Kang ) , 이한근 ( Hangeun Lee )

발행기관 : 한국생산성학회 간행물 : 생산성논집(구 생산성연구) 34권 2호 발행 연도 : 2020 페이지 : pp. 129-151 (23 pages)

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With the sales landscape of being dyadic, dynamic and uncertain, the salespersons are evaluating ways to better create and maintain their relationships with customers. Compared to customers in the past, customers have more relational power because they have access to an abundance of information through the SNS based internet. So, recently salespersons are expected to have a deep and complicated understanding of customer's offers.
However, it has been found that salesperson frequently do not meet those expectations, resulting in failure to offer the creative value to customer. Those failures lead to lower levels of customer satisfaction and loyalty to the salespersons. Further, some negative impact regarding the salesperson transfer to the selling firm, ultimately hurting a firm's sales ability to compete in the marketplace. To reduce failures possibilities and increase positive outcomes of sales, salesperson must sincerely understand customer's emotion and adapt their selling behavior throughout creative way.
This research aims to examine how salesperson's empathy (i.e. cognitive empathy and emotional empathy) affects adaptive selling behavior, specifically the way salesperson's creativity(i.e. novelty and usefulness) at customer encounter increases their capability, and, it turn develops their adaptive selling behavior. The purpose of this research, therefore, is to show the mechanism by which both salesperson's cognitive and emotional empathy at customer encounter affects their adaptive selling behavior.
Salespersons from a department store in South Korea were surveyed using a selfadministered instrument for data collection. Out of 310 questionnaire, a total of 250 usable questionnaires were obtained after list-wise deletion, for a 80.6 per cent response rate.
All constructs were assessed by using items form established scales. The cognitive empathy scale consisted of three items, and the emotional empathy scale consisted of three items. The novelty and usefulness of salespersons was assessed by using a each four-item scale from Sok et al.(2018) and Wilder et al.(2014). Adaptive selling behavior was measured by seven-item scale developed by Sapiro and Weitz(1990). To test our research hypotheses, structural equation modeling was used.
The results of this research suggest that salesperson's emotional empathy is positively related to novelty creativity and usefulness creativity, while cognitive empathy has no significant relationship with novelty creativity and usefulness creativity; Cognitive empathy is positively related to emotional empathy; Novelty creativity and usefulness creativity have significant relationship with adaptive selling behavior. The facts provides evidence that not all facets of empathy influence salespersons creativity the same way and differ in magnitude.
This research attempts to develop an understanding of the underlying mechanism through which salesperson's empathy affects adaptative selling behavior through their creativity.

KCI등재

6기업혁신과 지배주주 통제권

저자 : 석우남 ( Woonam Seok )

발행기관 : 한국생산성학회 간행물 : 생산성논집(구 생산성연구) 34권 2호 발행 연도 : 2020 페이지 : pp. 153-179 (27 pages)

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This study analyzes the relationship between corporate innovation, corporate governance, and ownership structure. The ownership structure of Korean companies needs to be approached from the viewpoint of the principal-principal-agent problem where there is a conflict of interest between the controlling shareholder and minority shareholders rather than traditional principal-agent problem where ownership and management are separated. Under the context of corporate governance in Korea, a controlling shareholder is one of the most important corporate decision maker. Based on the agency theory, the controlling shareholder can represent a rent-seeking behavior and a risk-averse tendency due to a premium on controlling rights. Thus, the controlling rights of the dominant shareholder can create an entrenchment effect and impede corporate innovation. According to the resource dependence theory, the diversified ownership structure can increase the level of innovation based on the resources possessed by stakeholders other than the controlling shareholder. Corporate governance can have a positive effect on innovation in terms of promoting the efficiency of resource allocation, and generally, it is known that improving governance promotes corporate innovation. By using a patent registration count of each corporation from 2011 to 2016, I find that the power of a controlling shareholder is negatively related to the level of corporate innovation. And, the level of corporate governance is positively related to the level of corporate innovation. Moreover, the negative relationship between corporate innovation and the controlling power of a dominant shareholder is prominently featured in sound governance. This study suggests the different results of the previous studies which argue the negative effect of ownership increase on the agency cost. In addition, additional implications and contributions to the results of the existing literature can be found in that higher innovation can be achieved with the weak power of the dominant shareholder when the level of governance is premised. This study shows that improving corporate governance, which can undermine shareholder value, is a way to achieve a high level of innovation. A high level of business innovation can ultimately improve corporate productivity. In conclusion, it suggests that the control of the dominant shareholder's excessive power is a policy consideration for long-term growth and productivity increase. The level of corporate governance related to the protection of shareholder rights is a necessary condition for the innovation of the company. The target for innovation growth of the government is mainly focused on the technological innovation of a corporation, but the improvement of the corporate governance structure can also lead to high productivity as a factor driving the innovation of the company.

KCI등재

7중국의 스마트폰 결제 서비스 사용의도에 대한 연구 : 기술수용모델을 중심으로

저자 : 유원동 ( Yuantong Yu ) , 한웅희 ( Woong-hee Han )

발행기관 : 한국생산성학회 간행물 : 생산성논집(구 생산성연구) 34권 2호 발행 연도 : 2020 페이지 : pp. 181-204 (24 pages)

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Chinese smart phone payment services are experiencing remarkable growth both in quantity and quality. At the same time, the smartphone payment services as a new payment service have many challenges to be solved, such as securing the stability of the smartphone payment and changing the habit of the existing payment method.
Based on previous studies on the use of smartphone or mobile payment services, this study conducted a discriminatory study in the following respects. First, perceived ease of use was adopted by this study as well as perceived usefulness as important determinants to describe the acceptance of smartphone payment services, which are the major variables of the initial TAMS. Second, this study adopted a attitude of use for smartphone payment services as a dependent variable. This study adopted a perceived risk to identify the effect of uncertainty avoidance associated with the use of smartphone payment services on the intention to use and the attitude of use of Chinese consumers for smartphone payment services.
The purpose of this study is to identify variables affecting the acceptance of smartphone payment services for Chinese users in the Chinese smartphone payment services market, which have begun to be activated relatively recently. Specifically, this study investigated the effect of perceived ease of use on Chinese consumers' intention to use and attitude of use of smartphone payment services as well as the effect of perceived usefulness. Based on the literature reviews, this study merged TAM and perceived risk. This study verified the research models and hypothesis by using structural equations model.
First, According to the results of present study, perceived ease of use was proved to have a positive impact on the attitude of use and the perceived usefulness. Second, it has been found that perceived risks influence negatively on the intention to use and the attitude of use. Third, perceived usefulness has a positive influence on consumers' intention of use, but not on attitude of use. Finally, the attitude of use was not found to have impact on the intention of use.
As predicted by hypotheses 1 and 2, it has been shown that perceived ease of use for smartphone payment services has a positive impact on consumer's perceived usefulness and the attitudes toward use. Contrary to expectations in hypotheses 3 and 4, perceived usefulness for smartphone payment services did not have a positive effect on attitudes of use, and the attitude of use for smartphone payment services did not have a positive effect on intentions to use. As predicted by hypothesis 5, it has been found that perceived usefulness for smartphone payment services has a positive effect on consumers' intention to use. As predicted by hypotheses 6 and 7, perceived risks to smartphone payment services have a negative effect on attitudes of use and intentions to use.
Based of these results, theoretical implications and practical implications were discussed and suggested. Finally, the limitations of present research as well as future research were discussed.

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1연안해역에서 석유오염물질의 세균학적 분해에 관한 연구

(2006)홍길동 외 1명심리학41회 피인용

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2미국의 비트코인 규제

(2006)홍길동심리학41회 피인용

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2미국의 비트코인 규제

(2006)홍길동41회 피인용

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