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The Journal of Culture & Tourism Research

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수록정보
수록범위 : 1권1호(1999)~20권2호(2018) |수록논문 수 : 481
문화관광연구
20권2호(2018년 12월) 수록논문
최근 권호 논문
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1Game Theory Application to Neural Networks in Predicting Stockprice of Companies in Hotel Sector - A Case Study Analysis

저자 : Narendra Kumar Valaboju , Ananth Narayan Tripurari

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 20권 2호 발행 연도 : 2018 페이지 : pp. 5-8 (4 pages)

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This paper is a survey on the applications of GAME THEORY TO NEURAL NETWORKS IN PREDICTING STOCKPRICE OF COMPANIES IN HOTEL SECTOR. In this article various domains of GAME THEORY APPLICATION TO NEURAL NETWORKS are discussed. The stock market is a complex, non-stationary, chaotic and non-linear dynamical system. Prediction is the process of estimation in unknown future situations. Predicting stock performance is a very large and profitable area of study. The present study is supported and illustrated by practical application of results. This paper argues that recent advances in game theory concerned with higher order beliefs and heterogeneous prior beliefs.

2Identification of Factors Affecting the Competitiveness of Urban Tourism:The Case Study: South Khorasan Cities

저자 : Mohammad Eskandari Sani

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 20권 2호 발행 연도 : 2018 페이지 : pp. 10-17 (8 pages)

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Nowadays competition و as an economic concept has been a great influence on sustainable development of the travel and tourism industry. The aim of this study was to present a structural interpretative model of South Khorasan province competitiveness indicators in travel and tourism based on the World Economic Forum report in2015 year. Due to its practical implications for South Khorasan authorities and policymakers of tourism industry in identifying and ranking factors affecting the competitiveness of tourism is among applied research that used descriptive- survey design for data collection. Interviewing ten executive- scientific tourism experts, the content validity of the findings was verified. The mentioned model was used for indicator s ranking. Finally, 13 key indicators were presented on 4 levels.
Findings have shown the necessity of obtaining a visa in the lowest level (related to the legal Tourism regulations) as the independent variable, has low leverage and dependency. Internet broadband per100 people (related to environmental readiness), as the dependent variable, has high dependency and low leverage. The rates of employee training, the estate agent s use of Internet, government spending in tourism, World historic registration sites, easy access to skilled labor, tourism industry priority for the government, roads quality, sustainable development of travel and tourism industry, the environmental laws enforcement and how to deal with the client as a link variables, have high leverage and high dependency. These are unstable variables because the slightest changes on these variables affect other variables and eventually would have undesirable feedback on themselves. Finally, reliability of police services (related to safety and security dimension) as independent variables, have high leverage and low dependency rate.

3Influence of Organizational Motivation on Performance of Aptdc Limited, Visakhapatnam Division

저자 : Y. Venkata Rao , B. Thrinadha Rao

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 20권 2호 발행 연도 : 2018 페이지 : pp. 19-27 (9 pages)

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This paper attempts to identify the impact of organizational motivation on organizational performance in the APTDC Ltd., Visakhapatnam Division. The factors of organizational motivation consist of organizational culture, mission and incentives and whereas organizational performance consist of effectiveness, efficiency and relevance. Primary data has been collected from all the nine Andhra Pradesh Tourism Development Corporation (APTDC) Units in Visakhapatnam Division. About 362 employees were responded to the questionnaire and considered as sample size to this study. The data has been analysed by using SPSS 17. The result of correlation found a significant, positive and high correlation between organizational motivation and performance of organization. The regression analysis revealed that motivation explains a significant percentage of variability in organizational performance. Further the study explained the impact of organizational culture, mission and incentives on organizational performance.

4Local Residents Expression of Dissatisfaction with Tourism and Events. An Empirical Study Based on Winchester (UK)

저자 : Vanessa Gowreesunkar , Hugues Seraphin , Mustafeed Zaman , Marco Platania

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 20권 2호 발행 연도 : 2018 페이지 : pp. 28-37 (10 pages)

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Purpose - Our objective is twofold: First, to identify what can cause local residents dissatisfaction with events and tourism in rural communities. Second, show that the level of happiness of the local residents can mitigate their dissatisfaction with the tourism industry and event development.
Design/methodology/approach - In terms of methodology, this paper is based on primary data collected using a questionnaire. SPSS has been used to run some descriptive analysis
Practical implication - Existing literature discuss mainly the contribution of events and tourism to destinations and local residents as a one-way contribution or impact with events and tourism impacting or contributing to the local community and destination overall. We are arguing that in some cases, the direction of the impact or contribution goes the other way round. It is the resilience of local residents that enable events and tourism to grow and remain. Quality of life or happiness should systematically be used as a metric by DMOs to assess their performance
Originality / value - Happiness and/or Quality of Life and tourism are very topical at the moment and still poorly researched. This research paper is therefore going to contribute to the meta-literature in the area. Last but not least, there is absolutely no research paper on tourism and events based on Winchester (UK).

5Use of Natural and Cultural Heritage in Tourism Marketing. Case of Latvia

저자 : Juris Smalinskis , Agita Livina

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 20권 2호 발행 연도 : 2018 페이지 : pp. 38-45 (8 pages)

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The strategic resources of tourism in Latvia are tangible and intangible cultural and natural heritage, which manifests itself not only in the diversity of species, but also in the landscape created by long-lasting interaction between man and nature and other resources. In the last decade, increasing attention has been devoted to the concept of "ecosystem services" whose economic and social value has not been fully appreciated. The ecosystem services are most often associated with the use of nature, but the use of cultural tourism resources is also closely linked to the ecosystem services. The main objective of the research (2017-2018) was to ascertain: 1) the ways tourism entrepreneurs and tourism information centres of municipalities use the cultural and natural heritage (including ecosystem services) as a tool for tourism product and place marketing; 2) the role of the internationally recognized brand UNESCO in marketing.

6A Study on the Role of Accommodation for the Promotion of Domestic Tourism in Tamilnadu

저자 : K. Karthick , M. K. Ganesh

발행기관 : 한국문화관광학회 간행물 : 문화관광연구 20권 2호 발행 연도 : 2018 페이지 : pp. 46-50 (5 pages)

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At present, tourism in Tamil Nadu is capable of attracting more tourists in its folds particularly in respect of attracting domestic tourists. The above picture is highly apparent from viewpoints of the local people, domestic tourists and accommodation providers. In Tamil Nadu, participation in tourism-related activities is seen to be more among local people as well as among hoteliers. Most of the hoteliers in various regions of tourism importance under study provide most of the facilities required for tourists' less than one roof. That is, they provide facilities such as restaurant, car rentals, laundry and doctors on call for tourists

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