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한국식품유통학회> 식품유통연구

식품유통연구 update

KOREAN JOURNAL OF FOOD MARKETING ECONOMICS

  • : 한국식품유통학회
  • : 사회과학분야  >  경제학
  • : KCI등재
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  • : 연속간행물
  • : 계간
  • : 1598-9925
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수록정보
수록범위 : 1권1호(1984)~35권2호(2018) |수록논문 수 : 673
식품유통연구
35권2호(2018년 06월) 수록논문
최근 권호 논문
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KCI등재

1농산물 소득조사에 대한 조사원 인식과 개선방안에 관한 연구

저자 : 이춘수 ( Lee Choon-soo ) , 고현석 ( Ko Hyeon-seok ) , 김홍기 ( Kim Hong-ki ) , 양성범 ( Yang

발행기관 : 한국식품유통학회 간행물 : 식품유통연구 35권 2호 발행 연도 : 2018 페이지 : pp. 1-20 (20 pages)

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This study investigates inspectors' perception on Agriculture Income Survey to improve that. The investigation for inspectors is conducted by dividing two stages : investigation and usage phase. In the investigation phase, i) sampling methods, ii) relevance of survey timing, iii) reliability of the survey, iv) difficulties to survey questions, v) relevance of feedback to sample farms, and vi) improvement measures are investigated. In the usage phase, we survey i) usage experiences, ii) reasons to use or not to use survey results, and iii) measures for enhancing usage. As a results, cooperation of sample farms to survey was urgently needed to improve the accuracy and reliability of the survey. Measures to improve farms' cooperation are like that : i) increase of compensation for sample farms, ii) continuous feedback and performance promotion to them. The survey should be carried out with professional leaders who have lots of experience to enhance the expertise of inspectors and build trust with sample farms. And regular inspector education, sharing survey know-how among inspectors, and hiring more inspector are important too. Improving the accuracy and reliability of Agriculture Income Survey is important to enable usage, and development of survey items that reflect necessity of farms is needed. Finally, for the discovery of higher income crops and the provision of related information, it is necessary to establish an organic partnership among relevant agencies.

KCI등재

2도시직장인의 라이프스타일 유형이 즉석편의식의 구매만족도에 미치는 영향 -가구형태와 구매용도의 조절효과를 중심으로 -

저자 : 김도윤 ( Kim Do-youn ) , 허철무 ( Heo Chul-moo )

발행기관 : 한국식품유통학회 간행물 : 식품유통연구 35권 2호 발행 연도 : 2018 페이지 : pp. 21-47 (27 pages)

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This study has performed to identify the factors of lifestyle types of city workers which influenced to the purchase satisfaction of instant convenience food and the moderating effect of household types and purchase applications between the lifestyle types and purchase satisfaction to activate the setting of marketing strategy and operating of food=related companies. Based on previous studies, it suggested and verified a study model which the customer's lifestyle types played an independent variable to the dependent variable called purchase satisfaction through the moderating variable called household types and purchase applications. To verify this model, it collected materials from 477 males and females living in Seoul and Gyeonggi=do and performed multiple regression analysis. The major findings were as follows. First, 'convenience-pursuing' type was found to be positively related with purchase satisfaction, while 'health-pursuing', 'taste-pursuing' and 'fashion-pursuing' types were found to be negatively related with it. Second, household type doesn't have moderating effect between lifestyle types and purchase satisfaction because there is no statistical differences between the effects of single and multiple household. Third, in case of purchasing as a meal, 'convenience-pursuing' type was found to be positively related with purchase satisfaction, while in case of purchasing as a snack, 'fashion-pursuing' as well as 'convenience-pursuing' type was found to be positively related with purchase satisfaction. These results suggested that the difference of lifestyle type by purchase application have an influence on different purchase satisfaction.

KCI등재

3소비자들은 방사선조사 육류를 선호하는가? : 부정적 가치의 중요성

저자 : 이지용 ( Lee Ji-yong ) , 한두봉 ( Han Doo-bong )

발행기관 : 한국식품유통학회 간행물 : 식품유통연구 35권 2호 발행 연도 : 2018 페이지 : pp. 49-68 (20 pages)

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This study revisits consumers' value of the food irradiation technology with consideration of negative opinions about the irradiation technology and examines whether accounting for the implications of negative opinions for the technology better explains current market behavior. We allow negative valuations for the food irradiation in both the contingent valuation survey and experimental auction, and elicit consumers' relative values of food irradiation. The result show that consumers have negative preference for the food irradiation technology, which is stark contrast to the previous finding. We also confirm that negative information has a greater impact on consumer value than positive information. We also find that the valuation methods with real economic commitment significantly reduce hypothetical bias. Our results suggest that considering simultaneous positive and negative values in valuation methods would moderate the divergence in results from valuation studies and the real market.

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1연안해역에서 석유오염물질의 세균학적 분해에 관한 연구

(2006)홍길동 외 1명심리학41회 피인용

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2미국의 비트코인 규제

(2006)홍길동심리학41회 피인용

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가장 많이 참고한 논문

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2미국의 비트코인 규제

(2006)홍길동41회 피인용

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