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식품유통연구 update

KOREAN JOURNAL OF FOOD MARKETING ECONOMICS

  • : 한국식품유통학회
  • : 사회과학분야  >  경제학
  • : KCI등재
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  • : 연속간행물
  • : 계간
  • : 1598-9925
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수록정보
수록범위 : 1권1호(1984)~35권3호(2018) |수록논문 수 : 678
식품유통연구
35권3호(2018년 09월) 수록논문
최근 권호 논문
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KCI등재

1읍면동 지역 소비자의 식품소매점과 음식점의접근성에 대한 분석

저자 : 문수원 ( Moon Soo-woen ) , 진현정 ( Jin Hyun-joung )

발행기관 : 한국식품유통학회 간행물 : 식품유통연구 35권 3호 발행 연도 : 2018 페이지 : pp. 1-20 (20 pages)

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This study analyzes food accessibility of residents in the primary local authority in South Korea, eub-myeon-dong area. We investigate accessibility of residents on a total of 3,487 eup-myeon-dong area to food retailers and restaurants, and divide the derived figures by area(㎢) and population(1,000). Next, we analyze difference in the accessibility by regional scale, population density, and financial independence rate. The regional scale were divided into metropolitan, small and medium city, and eub-myeon. The population density and financial independence rate were divided into upper, middle, and lower clusters. The results show that when we examine residents' accessibility to food retailers and restaurants on the basis of area, the accessibility differs by regional scale(metropolitan>small and medium>eub-myeon), population density(upper>middle>lower), and financial independence rate(upper>middle>lower), while we obtained inconsistent results when analyzing it on the basis of population. It means that food accessibility on the basis of area, rather than the basis of the population, should be a more accurate indicator. This study would contribute by providing a relative ranking of 3,487 eub-myeon-dong area in the accessibility to food retailers and restaurants.

KCI등재

2곤충식품 구입의향에 관한 구조관계 분석: 부분회귀 - 구조방정식 이용

저자 : 최종산 ( Choi Jong-san ) , 장동헌 ( Jang Dong-heon ) , 김중기 ( Kim Jung-gi ) , 송춘호 ( Song Chun-ho )

발행기관 : 한국식품유통학회 간행물 : 식품유통연구 35권 3호 발행 연도 : 2018 페이지 : pp. 21-46 (26 pages)

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Eating insects, called entomophagy, is still difficult to accept a general food in Korea. However, it has several benefits such as an alternative food of meat, healthy diet, provision of rich protein, and a means of solving a lack of food. In order to enlarge consuming entomophagy, this study is performed to identify factors affecting the purchase intention of entomophagy using partial least square structural equation modeling(PLS - SEM) and find the priorities to increase the purchase intention of entomophagy using importance - performance matrix analysis(IPMA). The data were collected from 179 consumers living in Seoul, Capital city of South Korea. Results of PLS-SEM showed consumers' involvement and unique purchase propensity positively affected purchase intention. Both were also revealed as the most significant factors to improve the purchase intention of the insect food in IPMA. Preferentially considering two latent variables, this study suggested needs of emphasizing that the insect food is effective food with high nutrition, low prices, and public value having a food security to heighten consumers' involvement. This study also did differentiated marketing strategies appealing nutrition, unique flavor, and application of storytelling to raise their unique purchase propensity of the insect food.

KCI등재

3AHP분석을 이용한 농업 R&D 우선순위 분석

저자 : 윤진우 ( Yun Jin-woo ) , 채용우 ( Chae Yong-woo )

발행기관 : 한국식품유통학회 간행물 : 식품유통연구 35권 3호 발행 연도 : 2018 페이지 : pp. 47-64 (18 pages)

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The necessity of economic analysis has been increasing in agricultural R&D to make the connection high between R&D and farm incomes as the opening of the agricultural market continues to accelerate such as FTA. The purpose of this study is to derive the priorities of Request for proposals(RFP) are scheduled to be implemented by the Rural Development Administration in 2018 and to suggest implications. For this purpose, Analytic Hierarchy Process(AHP) was used as an analysis method. We organized Internal and external evaluation committees for the AHP analysis of a total of 84 projects on applied and developmental researches:30 in fundamental field, 10 in crop field, 26 in horticultural field, and 18 in livestock field. We set 3 upper evaluation criteria as Marketability, productivity, and ripple effect. 3 lower-criteria of each as for marketability ①ease of market entry, ②possibility of commercialization, ③potential growth of the market;for productivity ①quantity increase, ②quality improvement, ③cost reduction;and for ripple effect ①possibility of technology expansion, ②sustainability of technology life, ③ease of skill acquisition. We found the following projects are given priority. first, it is focused on the eco-friendly agriculture, the labor reduction by mechanization, and the smart agricultural technology in the fundamental R&D. second, focused on the development of alternative crops facing the oversupply of rice and domestic supply expansion of crops which are highly dependent on imports in the crop R&D. third, focused on responding to the latest trends in consumption and on pioneering new markets such as export market in horticultural R&D. fourth, focused on feeding management to reduce production costs, technology of high quality meat production for consumers preferences, recycling of livestock excretions into resources, and responding livestock diseases in the livestock R&D. Therefore, these results might more contribute to improving the connection between R&D and farm income if the projects driven from our analysis are invested and managed by priority.

KCI등재

4소비자의 농식품 온라인 쇼핑몰 선택요인 분석

저자 : 김태영 ( Kim Tae-young ) , 최종우 ( Choi Jong-woo ) , 박기환 ( Park Ki-hwan ) , 최준영 ( Choi Jun-yeong )

발행기관 : 한국식품유통학회 간행물 : 식품유통연구 35권 3호 발행 연도 : 2018 페이지 : pp. 65-89 (25 pages)

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Recently, online transactions of agricultural products are increasing due to fast IT technology development and propagation, convenience and speedy transactions as well as offline transactions. Online transactions can respond immediately to consumer's consumption pattern changes, and are the most effective transaction method in terms of improvement of distribution structure and farmer's income increase. Also, online transactions of agricultural products will continue because of innovative IT technology development, and consumer pattern change seeking convenience and speedy transactions. This study aims to classify online transaction types of agricultural food and to examine the current situation of each type. Moreover, analyzing the determinants of online purchasing of agricultural products and the purchasing behaviors of consumers by types of online products were investigated. The results show that the experience of online purchase on agricultural products tends to increase as the number of women, married, and aged people increases. At last, for each item of online shop operators for agricultural food, the greatest satisfaction with the shops built and operated by large-scale distributors was shown.

KCI등재

5확장된 목표지향 행동모형을 적용한건조 농산물(건대추) 구매 행동에 관한 연구

저자 : 김상만 ( Kim Sang-man ) , 박세영 ( Piao Shi-yong ) , 허용봉 ( Heo Yong-bong ) , 주재창 ( Joo Jae-chang ) , 이종인 ( Lee Jong-in )

발행기관 : 한국식품유통학회 간행물 : 식품유통연구 35권 3호 발행 연도 : 2018 페이지 : pp. 91-109 (19 pages)

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Increased consumer interest and the formation of new markets are increasing demand for production and drying of dried agricultural products. The purpose of this study was developed an extended model of goal - directed behavior(EMGB) in order to identify the decision - making process of customers who purchased dried dates.
For this purpose, this study used sampling method with the 250 person who had purchase dried dates. These data were processed by frequency analysis, exploratory factor analysis, confirmatory factor analysis, correlation analysis and path analysis using SPSS 18.0 and AMOS 18.0 which to verifying individual hypothesis. Structural equation modeling approach was employed to identify the relationships among latent variables after developing the proper measurement model.
The results of the EMGB indicated that desire had the strongest relationship with customers' intentions to purchase dried dates, followed by prior knowledge, perceived behavioral control for dried dates. In the model, customer satisfaction was a sense of perceived conduct, prior knowledge.
In the case of the little study of EMGB model using for agricultural and rural area, this study provide the useful implication which induce the producer of dried dates to strengthen marketing strategy.

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