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The Research Journal of the Costume Culture

  • : 복식문화학회
  • : 자연과학분야  >  가정
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  • : 1226-0401
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수록정보
수록범위 : 1권1호(1993)~27권4호(2019) |수록논문 수 : 1,758
복식문화연구
27권4호(2019년 08월) 수록논문
최근 권호 논문
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KCI등재

1의류학 연구 지적구조의 변화 - RJCC 계량정보학적 인용분석 -

저자 : 선준호 ( Joon-ho Seon ) , 김성은 ( Seong Eun Kim ) , 이현정 ( Hyun-jung Lee ) , 이규혜 ( Kyu-hye Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 27권 4호 발행 연도 : 2019 페이지 : pp. 299-309 (11 pages)

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Citation frequency is an important factor in evaluating journal quality and is used as a measure of journal impact. The citation index of a paper plays an important role in linking papers with groups of other academic papers, forming a huge and complex network. This study examines the intellectual structure of apparel research through the bibliometric citation analysis of The Research Journal of the Costume Culture (RJCC). In order to analyze the changes in the intellectual structure of the RJCC, we used the Korea Citation Index's (KCI) data (highly citing journals and highly cited journals). The NodeXL, a social network analysis tool, was used to examine the connection structure between journals. In order to identify the academic influence of the RJCC, we used the KCI journal citation index. Our findings indicate that the RJCC has a high centrality index among the clothing-oriented journals in the same life sciences field. A look at the journals citing the RJCC and the journals cited within the RJCC also showed that more journals of diverse fields have been recently linked through their citations. This suggests that a convergence of interdisciplinary research is underway in the field of clothing. As a result of examining international journals cited in the RJCC, it was confirmed that they were cited in prominent international journals in various fields.

KCI등재

2주디스 클락의 패션 전시에 나타난 연출 특성

저자 : 김지율 ( Ji Yul Kim ) , 마진주 ( Jin Joo Ma )

발행기관 : 복식문화학회 간행물 : 복식문화연구 27권 4호 발행 연도 : 2019 페이지 : pp. 310-322 (13 pages)

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Since the late 2000s, fashion exhibitions have expanded to encompass a variety of concepts and sizes, and the need for research on exhibition planning, installation, and direction, including curating, is emerging. In this context, basic research is deemed necessary to encourage more experimental and in-depth research into the planning and orientation of domestic fashion exhibitions. Accordingly, by analyzing the exhibitions of Judith Clark, a pioneering fashion curator, and fashion exhibition planner, the aim of this study is to examine the characteristics and directing points of her curation. This study proceeds as follows: first, the concept and type of fashion exhibition and curation are investigated. Second, the exhibition cases curated or produced and installed by Judith Clark are examined and analyzed. Finally, based on this analysis, the characteristics and directing points of her curation are identified. In exhibitions, Clark's directing style features use of a variety of objects, the diversification of the flow-path through space division, and collaborations with various fields or experts. Clark's curation points, based on such characteristics, are as follows: reproduction- oriented curation to capture the age of the time based on historical research; storytelling-based curation; and transboundary curation with multiple methods and open processes. This study is expected to serve as a foundation and precedent that will lead to further research on fashion exhibitions and implementation.

KCI등재

3웨딩플래너 선택속성에 관한 척도 개발

저자 : 김하정 ( Ha Jeong Kim ) , 유지헌 ( Jihun Yu )

발행기관 : 복식문화학회 간행물 : 복식문화연구 27권 4호 발행 연도 : 2019 페이지 : pp. 323-335 (13 pages)

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Identifying the selection criteria of wedding planners, who are the main human resource that contribute to the overall satisfaction level of a wedding's preparation, can produce important data for the wedding industry as it faces a transition period. To develop a scale for wedding planner selection criteria, preliminary items were prepared based on in-depth interviews with an experienced wedding planner group and a comprehensive review of previous studies, such as studies on selection criteria in the wedding industry and service work similar to wedding planners and wedding planner selection criteria. The preliminary items were tested for content validity using a focus group interview, comprising people in the wedding industry, and were refined accordingly. Then, the definitive quantitative questionnaire items were developed after conducting a preliminary survey. The main survey for this study was conducted using the responses of 295 consumers taking an Internet questionnaire. Exploratory factor analysis, Cronbach's alpha, and confirmatory factor analysis were adopted to develop the scale, which was tested for convergent validity and discriminant validity. This study is academically significant in that it developed a selection criteria scale tailored to wedding planners to address an area that has not been covered in previous studies. It is recommended that future studies conduct empirical analyses using the selection criteria developed in this study to compare influential variables that could affect behavior intention.

KCI등재

4현대 여성 컬렉션에 나타난 히피 스타일의 재현적 특성

저자 : 오현경 ( Hyunkyung Oh ) , 이연희 ( Younhee Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 27권 4호 발행 연도 : 2019 페이지 : pp. 336-352 (17 pages)

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This study examines the characteristics of expressing hippie styles in contemporary women's collections and analyzes them to benefit future fashion design and research. This study reviewed advanced research, fashion magazines, and information providers. The advanced research determined the study's scope by pinpointing the designers who introduced the hippie style into their collections. The results are as follows: First, the reproduced hippie style appears as the combination of various colors and materials, a convergence or mixture of styles, or the use of collage or patchwork. It employs natural silhouettes or varied colors and materials, which makes the renewed hippie style more luxurious than in the past. Second, the reproduced hippie style emphasizes and distinguishes between two types of femininity: a girlish, romantic image using A-line silhouettes and, bright, gleaming colors, and a sexy version that boldly exposes the body or women's curves and, uses soft and flexible materials. Third, the exotic tendencies found in the reproduced hippie style reflect the characteristics of the times, folk costume, or eastern or western features perceived as exotic. Recently, traditional costumes have changed slightly to recall characteristics found in the past. Fourth, the reproduced hippie style reflects hippies' affection for and interest in nature by using environmentally-friendly materials like natural fibers. Flowers, the symbol of hippies, appear most frequently.

KCI등재

5황진이 시조 분석을 통한 한국 창작무용 의상디자인 연구

저자 : 김윤지 ( Yun Ji Kim ) , 김혜경 ( Hye Kyung Kim )

발행기관 : 복식문화학회 간행물 : 복식문화연구 27권 4호 발행 연도 : 2019 페이지 : pp. 353-367 (15 pages)

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These days, costumes of Korean creative dancing performances have been changed to be modernized and to be out of traditional regulation, as the representation of the Korean styles were replaced by other props and art devices. In this article, we have applied the emotions expressed in Jin-Yi Hwang's sijos (Korean traditional poems), to Korean creative dancing costumes in modern style. chose three typical sijos from her six pieces, titled “Green mountain is like what I've meant”, “To Byeokgyesoo in Cheongsan-ri” and “Dongjibam ginaginbam”. In brief, Jin-Yi Hwang expressed her “everlasting love and emptiness”, “temptative conciliation” and “eager waiting” these three sijos, respectively. The character of Jin-Yi Hwang was shown in many TV soap operas and films, and the costumes were either much modernized, and not accurately based on the sijos she had written. Thus, we designed, made flat sketched, and fabricated three Korean creative dancing costumes from the three sijos, listed. We tried to highlight the aesthetic impression and the activeness of the dancing costumes, using both traditional and modern Korean fabrics. Since Korean dance costumes had not yet been inspired from Jin-Yi Hwang's sijos, we discussed the importance of the fabric items, as well as the visual, auditory, and tactile characteristics of the costumes and dancers to emphasize Jin-Yi Hwang's expressed emotions.

KCI등재

6국내 유아동복 브랜드의 체험 마케팅 사례 연구

저자 : 윤세현 ( Se Hyun Yoon ) , 마진주 ( Jin Joo Ma )

발행기관 : 복식문화학회 간행물 : 복식문화연구 27권 4호 발행 연도 : 2019 페이지 : pp. 368-383 (16 pages)

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Despite the declining birth rate and consequent lower children population in Korea in recent years, there has nevertheless been found to be a positive trend in relation to the purchase of toddler and children's wear. This has led toddler and children's wear to pursue sales and marketing strategies. There is especially a growing number of experiential marketing that provide an empirical element, which stimulate consumers' emotions, and also create a relationship with a brand. Therefore, this research aims to serve as practical data for the planning and implementation of experiential marketing strategies through the analysis of experiential marketing cases conducted by brands of toddler and children's wear. The study examines the status of the Korean toddler and children's fashion market between 2009 and 2018. The domestic brands of toddler and children's wear were analyzed with the application of Bernd H. Schmitt's five experiential modules. The analysis results first showed that of the five modules, 'feel' held the highest proportion, followed by 'think' and 'act', and lastly 'sense' and 'relate'. Second, the experiential marketing stimulated more than three of the five senses. Third, experiential marketing that provided educational experiences to children was conducted. Fourth, an experience was provided for parents and children to enjoy together. Finally, product promotion and purchase were naturally linked. The study's results have confirmed that toddler and children's wear brands implement experiential marketing strategies, which convey the emotional and cultural experiences shared by parents and children in various ways.

KCI등재

7현대 아동복 컬렉션에 나타난 친환경 디자인 특성

저자 : 이소연 ( Soyeon Lee ) , 이연희 ( Younhee Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 27권 4호 발행 연도 : 2019 페이지 : pp. 384-397 (14 pages)

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The purpose of this study is to analyze the eco-friendly design characteristics of contemporary children's collections. Photos from FirstviewKorea were utilized for analysis; 29 brands were selected that included children's clothing collections featuring eco-friendly characteristics from 2007 to 2018. The results are as follows. First, naturalness was the most frequent characteristic of environmentally friendly children's collections. It was not conveyed in an eccentric way in any season, showed a relatively uniform distribution, and was seen in various ways, including printed on the fabric and expressed in appliques and embroidery. Second, handcrafted features frequently changed according to seasonal trends. Various methods such as beading, embroidery, applique, sewing techniques, and handbags were used, which enhanced manual workability, discrimination from other designs. Third, traditionality is divided into the characteristics of ethnicity and revivalism. National traditions were expressed in the clothing and reflected the current generation while connecting to the past. Fourth, simplicity appeared in classic designs such as simple silhouettes, sparse decoration, natural colors, and comfortable dress length that is not tight on the body. Simplicity was not a frequent feature due to the characteristics of the children's clothing collections. Fifth, playfulness functioned to enhance the children's clothing's wear frequency. Although it was the least frequent of all the characteristics, it seemed to increase the design fun and the clothing's value by fusing with other characteristics such as handcraftedness and naturalness.

KCI등재

8패션 브랜드 연관 키워드 변화 추이에 관한 빅데이터 기반 탐색적 연구 - 브랜드별 주요 마케팅 전략과의 연계성을 중심으로 -

저자 : 허준석 ( Junseok Huh ) , 이은정 ( Eun-jung Lee )

발행기관 : 복식문화학회 간행물 : 복식문화연구 27권 4호 발행 연도 : 2019 페이지 : pp. 398-413 (16 pages)

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This study empirically analyzed the influence of fashion brands' marketing issues on actual sales and consumer preference―focusing on evaluation trends of brands over time by using the theoretical background and big data provided through literature. This study examined the influence of three fashion brands (Balenciaga, Vetements, and Off-White) that have recently seen a drastic increase in the number of searched volumes through social networks. To identify the consumer-brand evaluations and trends and the marketing issues, the time period was divided into Groups A and B, which are from 2014 to 2015 and from 2016 to 2017, respectively. This study analyzed the frequency of overlapping keywords by using the R program to graphically visualize the changes over the timeline. Specifically, this analysis extracted data mainly related to bags, wallets and accessories for 2014-2015, but in 2016-2017, all four brands saw a vast increase in the frequency of searching product keywords related to clothing and footwear, and newly extracted ones were the top keywords. When analyzing the big data with these keywords as indicators, I confirmed that the products related to bags, wallets, and accessories were shifted to those related to apparel and footwear. Consumers previously recognized luxury brands such as Balenciaga as accessoriesoriented brands that were focused on handbags and sunglasses, but now they are gaining popularity and recognition among consumers as a fashion brand.

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