This study aims to present solutions to female employees in the tourism industry by examining their vocational adaptation process through the ground-based theory analysis and studying what difficulties they are experiencing in the vocational adaptation process. To this end, a total of 40 people working in the tourism industry were interviewed for 40 minutes to one hour from November 2019 to March 2020. Studies have shown that female employees in the tourism industry, who have more than two years of careers, go through a vocational adaptation process in four stages. Expectations played an important role especially when choosing a job, and self-efficacy, such as encouragement and praise from people around them, and positive thinking and pleasure, played an important role in adapting to a job. In particular, as a result of the analysis of the types of paradigm models, there were two types of career development and self-realization, with those working in the MICE and casino sectors belonging to the career development type, while those working in the hotel and travel agencies were found to have high self-realization type. In response, companies should provide various job experience opportunities, such as various support and job circulation, so that they can be used as a venue for self-development without being bored to ensure employment feasibility for job adaptation and minimize job insecurity.

COVID-19 has not only influenced our daily lives, but it also poses a threat to households, businesses, and national and global economies. In order to prevent the rapid spread of the epidemic, countries around the world are campaigning for domestic social distancing, and in order to prevent the influx of viruses from abroad, many countries began to ban or restrict the entry of people from affected countries. As a result, the sky between countries has been blocked, making it difficult for industries relating to people's movement--airlines, travel, OTA, hotels, MICE, medical tourism, and domestic festivals--to survive the current shutdown situation for another 2-3 months. Looking back at the epidemics of 21st century--SARS(2002), H1N1(2009), MERS(2015), and COVID-19(2020)--it can be seen that the incidence of epidemics has been shortened. In the event of an epidemic outbreak in the future, we will be able to suppress it more rapidly through the accumulated experience from the COVID-19 outbreak. To do so, it is necessary to establish and share manuals, so that each country responds jointly to the global crisis caused by an epidemic outbreak. This study explores the current status of the tourism industry and the infection status of regions such as: Asia, Europe, and the United States, where COVID-19 is in progress. The crisis in Europe is still growing and much worse in America. The situation in Asia is getting recovered but not optimistic. This study also explores self-recovery efforts and measures for each industry, along with the current status of the domestic tourism industry, and additionally gives its suggestions to the tourism industry's measures in terms of supply, demand, policy, strengthening crisis management, consumer behavior, technological competency enhancement and the development of new tour products.

The purpose of this study is to verify the influencing relationship between self-congruity of dessert café's consumer, consumption value, and behavior intention. For the research, this study conducted a survey on consumers who have experience of using dessert café in Daegu and Gyeongbuk (Gyeongju, Ulsan) regions. The survey was conducted for 30 days from June 25, 2019 to July 24. Total of 425 questionnaires were distributed and 410 of them were collected. Based on the collected statistical analysis, this study verified the hypothesis using SPSS 18.0 and AMOS 18.0 package. The hypothesis verification results were as follows. First, in hypothesis 1, actual self-congruity had positive influence on consumption value. In hypothesis 2, ideal self-congruity had not a positive influence on consumption value. In hypothesis 3, consumption values had positive influence on behavior intention. This study provides guideline on strategic priority to actual self-congruity and ideal self-congruity for companies operating a dessert café. This study also suggests the strategic measures for maintaining the high rating on the dessert café by explaining the role of consumption value influencing on the formation of behavioral intention.

The purpose of this study is to analyze the trend of Taiwanese food in Korea using text mining analysis among social big data for blogs of representative portal site in Korea, and analyzed annual trends from 2015 to 2019. The frequency was analyzed by the collected data set of blogs searched for 'Taiwanese food', and 'Taiwan', 'Travel', and 'Food' were maintained high frequency steadily in the first ranking group. The main attribute of Taiwanese food is 'street food in the night market' as well. Since then, food-related words such as 'famous place for visit', 'local restaurants', 'tasty' and 'recommendation' have been frequently found in the second ranking group. Specific Taiwanese food appeared, especially 'Beef noodle', 'Mango bingsu(snow flakes with syrup)', 'Bubble tea', 'Taiwanese pancake', and 'Zippie(flat fried chicken) ' were recognized as the representative Taiwanese foods in Korea. These findings are expected to be valuable information for entering the Korean food market, which emphasizes the value for money and shows preferences for snack foods or sweet desserts.

What is needed for the theme park operation is a service for visitors. This study investigated the effects of the services provided by theme parks on the trust and word-of-mouth effect of visitors. Five factors of service((human service, facility service, information service), trust and word of mouth were identified through factor analysis, and the following conclusions were presented through regression analysis. The effect of trust and word-of-mouth effect on the services provided by the theme park was derived as a significant result, and it was found that the reliability of the service provided had a positive effect on the word-of-mouth effect. Therefore, it is because the trust in the theme park can be increased and the word-of-mouth effect can be increased to a certain extent by strengthening the service to visitors. For this, it is necessary to strengthen the services provided by the theme park.

The purpose of this study was to present basic data on consumer demand for the relationship between consumption value and consumption behavior, reflecting the diversity of customers according to various changes in dietary life style (food pursuit, convenience pursuit, health pursuit). The research analysis was conducted based on 240 copies of questionnaire data for Korean restaurant customers based in Seoul from July 1 to 16, 2019. As a result of the study, first, convenience pursuit, health pursuit, and taste pursuit were found to affect consumption value. Second, health pursuit, convenience pursuit, and taste pursuit were found to affect consumption behavior. Third, it can be seen that consumption value has a high influence on consumption behavior. Fourth, the value of consumption played a part in food pursuit, health pursuit and consumption behavior. The pursuit of convenience did not serve as an intermediary. It will be very important for the members of the Korean restaurant to understand the characteristics of our customers' lifestyles in order to satisfy the diverse needs of Korean restaurant customers. In addition, considering the consumption value and consumption behavior of users, it is necessary to prepare a suitable operation plan and introduce improvements.

The study is designed to find out how the tourist' visiting experience to cultural tourism sites for the diversity of tourism in Jeju affects the tourist's satisfaction and behavioral intentions and to find out how to activate the cultural tourism in Jeju. It is also intended to check out the difference in the relation between tourist satisfaction and behavioral intentions depending on the experience of the visit. The analysis showed the following results; First, there have been the statistically significant differences in the facility satisfaction, attraction satisfaction and service satisfaction between the first visitors and revisitors to the cultural tourism resources. Second, there have been statistically significant differences in the revisit intention and recommendation intention between the first visitors and revisitors to the cultural tourism resources. Based on the study results above, the following implications could be suggested. The results show that the first visitors to Jeju's cultural tourism resources have higher satisfaction with the service, facility and attractions than revisit tourists do. It shows that as both the first visitors and the revisitors to Jeju have higher revisit rate depending on their attraction satisfaction, it is recommended to discover the tourist attractions which are unique and attractive in Jeju such as Jeju's own food, clothing and shelter, agricultural culture and language, etc thus attracting more revisitors for the purpose of cultural tourism.

The purpose of this study was to examine the differences in interest in food materials and dietary-life satisfaction by age and region and the impact of consumers' interest in food materials on dietary-life satisfaction. The study analyzed the 2018 household survey jointly conducted by the Korea Rural Economic Institute (KERI) and Micro Mill Embrain. Of 6,578 adult subjects, 3,606 female subjects were used for analysis. This study compared research topics such as interest in locally produced food materials, interest in near-distance produced food materials and interest in eco-friendly foods materials by age and region. In addition, the study analyzed the influential relationships of dietary-life satisfaction with interest in local food materials, near-distance food materials, and eco-friendly foods materials as well. Comparative results in terms of age and region included differences in interest in local food, near-distance food, and eco-friendly food materials. The influential relationship of interest in local food materials, near-distance materials, eco-friendly food materials on dietary-life satisfaction exhibited a significant difference at p<0.05 level. The result of this study indicates that the trusty of food materials could be used as useful marketing information through the effect of female consumer's interest in food materials on dietary satisfaction.

The purpose of this study was to verify the relationship among market orientation, management strategy and management performance. Research model and hypothesis were established through the literature review and the survey were conducted from January 20 through February 10, 2020, and 5 Star hotels in Seoul and 309 questionnaire were used for empirical analysis. The data was analyzed by descriptive analysis and multiple regression analysis using SPSS 22. Exploratory factor analyses and reliability analysis were adopted to identify the underlying dimensions of market orientation, management strategy and performance management. The reliability analysis was used of the questionnaire and the Cronbach's Alpha coefficient were .851(market orientation), .911(management strategy), and .923(management performance). As a result of the hypothesis verification, the relationship among market orientation, management strategy and management performance was verified, and market orientation were found to have significant influence on management strategy and management performance. Hence hotel CEOs are recommended to increase marketing capability through emphasizing market orientation and hence accomplish management performance. Future studies need to explore the methodology about how to implement and increase market orientation as well as the marketing capability, and hence accomplish sustainable management performance.

The ultimate goal of this study is to investigate and present the meaningful relationships between convenience store PB product selection attributes to middle school students' expectations and intention to repurchase them. The questionnaire was conducted on 180 middle school students in Daejeon for eight days from November 18, 2019 to November 26, 2019. A total of 180 cases were collected and 176 of them were finally analyzed, excluding four inaccurate cases. The study hypothesis was verified through frequency analysis, exploratory factor analysis, reliability analysis, and regression analysis using SPSS 23.0 as an analysis method. We looked at the impact of expectation fulfillment and repurchase intention by setting the brand / design / quality / price as the optional attribute factor. As a result of the analysis, first, the price and quality of PB product selection attributes had a positive effect on expectations. Second, the quality of the PB product selection properties had a positive effect on the intention of repurchase. Third, expectation fulfillment had a positive effect on the intention of repurchase. Fourth, it was confirmed that the quality of the selected properties of PB products had a positive effect on the intention of repurchase as expected. Therefore, based on the results of this analysis, the study was able to confirm that middle school students put more weight on price and quality when choosing convenience store PB products, and that meeting the product's expectations had an impact on re-purchase.