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(사)한국마이스관광학회> MICE관광연구(구 컨벤션연구)

MICE관광연구(구 컨벤션연구) update

Journal of MICE & Tourism Research

  • : (사)한국마이스관광학회
  • : 사회과학분야  >  관광학
  • : KCI등재
  • :
  • : 연속간행물
  • : 계간
  • : 1738-2777
  • :
  • : 컨벤션연구(~2016) → mice관광연구(2016~)

수록정보
수록범위 : 1권0호(2002)~61권0호(2020) |수록논문 수 : 549
MICE관광연구(구 컨벤션연구)
61권0호(2020년 09월) 수록논문
최근 권호 논문
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KCI등재

1관광지 방문객의 지각된 가치, 관광지 이미지, 만족, 재방문의도 간 구조적 관계: 제주관광지를 중심으로

저자 : 김영남 ( Kim Young-nam )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 61권 0호 발행 연도 : 2020 페이지 : pp. 7-30 (24 pages)

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Due to the intangible nature of tourism products, it is difficult to know about tourist attractions before visiting them directly. Therefore, it is more reasonable to hypothesize that an image of a tourist attraction is formed through a visit to a tourist attraction, and the intention to revisit is formed accordingly. This study verified the structural relationship in which the perceived value of a tourist attraction, influences the satisfaction of the visitor, tourist attraction image, and revisit intention. The frequency analysis, confirmatory factor analysis, and structural equation model analysis were performed by collecting 305 valid samples from the Jeju International Airport departure waiting area. As a result of this study, it was found that the perceived value of a tourist attraction affects the satisfaction of the visitor and the image of the tourist attraction, and the satisfaction of the tourist attraction and the image of the tourist attraction influences the intention to revisit the tourist attraction.

KCI등재

2국내 컨벤션 주최자 육성 방안 연구

저자 : 윤은주 ( Yoon Eun-joo ) , 박자연 ( Park Ja-yeon )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 61권 0호 발행 연도 : 2020 페이지 : pp. 31-51 (21 pages)

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This study was established to identify the current status of domestic associations and market standards, and to explore problems and ways to find and activate demand for the development of international conferences. The current state and trends of the association's organizer were investigated. And the convention support system for organizers was investigated. As a result of this research, here are three measures to promote the association organizer of the international convention; first, building the online platform, second, strengthening domestic and international cooperative activities and global capabilities of the host organization, third, establishing a discriminatory support system.

KCI등재

3관광활동, 인성 및 자기인식의 영향관계

저자 : 김미라 ( Kim Mi-ra ) , 윤정헌 ( Yoon Jung-heun )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 61권 0호 발행 연도 : 2020 페이지 : pp. 51-74 (24 pages)

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To achieve the objectives of this study, a hypothesis test showed that at least two components of the tourism activity affect each component of the personality. Personality has been found to partially affect each component of self-awareness. These test results may have the following implications:
First, it suggests that participation of potential tourists, including children as well as middle school students, high school students and college students, can be a useful way to help develop and develop Character. Second, responsibility and respect among the components of character suggest that it can be strengthened through mixed, natural and walking tours. Third, it suggests that cultural and historical types and recreational tourism can be a useful means of having the Character to emotionally care and communicate with others. Fourth, not only do we realize the true meaning of filial piety and practice filial piety-related etiquette, but also suggest that we can improve interpersonal self-awareness by familiarizing and abiding with the etiquette of human relations. Fifth, we will be able to develop and strengthen internal self-awareness by forming a wide range of human relationships based on mature minds and correct minds, society and correct values for the people around us.

KCI등재

4외식산업종사원의 완벽주의 성향이 심리적 소진을 통한 직무요구에 미치는 영향

저자 : 김현룡 ( Kim Hyun-ryoung )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 61권 0호 발행 연도 : 2020 페이지 : pp. 75-95 (21 pages)

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This study examined to verify the hypotheses relating to the influence on the job demands caused by worker's perfectionism and psychological exhaustion in food service industry. As a result of this analysis, firstly, the emotional exhaustion of psychological burnout indicated the fact that the social perfectionism of perfectionism tendency was the most affected factor. Secondly, in the aspect of the dehumanization of psychological exhaust, the other directed perfectionism showed the highest influential relationship. Thirdly, in job demands, the emotional exhaustion of psychological exhaustion was higher influential rather than the depersonalization of psychological exhaustion. As an implication, first, the jobs need to be performed with the consideration of tension and fatigue in the job demand. Second, it is suggested that the job demand should be performed by recognizing the level of peers with the dehumanization in mind. Herewith, it is necessary for workers to keep their composure to know what they really want.

KCI등재

5빅데이터를 활용한 북한관광 인식에 관한 연구

저자 : 김민형 ( Kim Min-hyung )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 61권 0호 발행 연도 : 2020 페이지 : pp. 95-108 (14 pages)

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The aim of study was to examine awareness of North Korean tourism using big data. For empirical study, data were collected from web pages, blogs and news on Google, Daum and Naver from May 2009 to May 2019. Keyword of 'North Korean tourism' were used to retrieve the data. Data were collected by using TEXTOM, a data collecting and processing program. Social network analysis were analyzed by using UCINET 6. The results indicate that North Korean tourism is mainly perceived by words related to 1) tourism destination(Mt. Geumgang, Mt. Baekdu, Pyongyang, Wonsan, Kaesong etc.), 2) tourism industry(tourism product, tourist, travel agency, hotel, route etc.), and 3) social atmosphere(South-North summit, unification, cooperation, policy, openness etc.). Practical and theoretical implications of the results are addressed with the directions for future study.

KCI등재

6전시컨벤션센터 민간위탁운영의 갈등 원인 탐색과 개선방안 연구: 주인-대리인 이론을 중심으로

저자 : 이은성 ( Lee Eun-sung )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 61권 0호 발행 연도 : 2020 페이지 : pp. 109-127 (19 pages)

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The purpose of this study is to clarify, using the principal-agent theory, the root cause of conflicts between interested parties occurring in the private consignment of exhibition convention centers to identify the cause of conflict in private consignments of exhibition convention centers. In order to improve the informational disconnect between the principal and the agent, we proposed the standardization of tasks, employment safety of contract workers, operation of education programs, disclosure of management center information, and dedicated staff of the consignment agency. To reform the adverse selection of the agent, we considered the effective operation of the RFP, detailed contract writing, development of the performance measurement system, and improvement of the operation of the program in which experts and residents participate. We also proposed the improvement of the agent's moral hazard by operating the internal manpower training program, the advisory committee, and the long term contract, and by activating the MICE Alliance.

KCI등재

7IPA를 활용한 부산의 전시컨벤션 개최지로서의 경쟁력에 관한 연구

저자 : 성은희 ( Seong Eun-hee ) , 정숙화 ( Jung Sook-hwa )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 61권 0호 발행 연도 : 2020 페이지 : pp. 127-148 (22 pages)

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The purpose of this study is to identify the level of competitiveness of Busan as a city for convention and exhibition and to suggest a direction towards competitive advantage of Busan. The analysis was conducted on 106 convention and exhibition experts who had held conventions and exhibitions in Busan. 32 factors including facilities and services, room rates, tourism attractions and linkage of related industries were derived as determining site-selection attributes. The most important factors were capacity of meeting and exhibition rooms, and ease of access. Busan showed the highest level of satisfaction in security and safety. Based on IPA analysis, four factors including the convenience of airport, the rental fee of facilities, the diversity and quality of service suppliers and the support of local government were revealed to be attributes that need to be intensively improved in Busan.

KCI등재

8문화유산의 역사경관 변화가 방문 수요와 경관가치에 미치는 영향

저자 : 한상현 ( Han Sang-hyun )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 61권 0호 발행 연도 : 2020 페이지 : pp. 149-169 (21 pages)

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This study is to estimate the fluctuation of economic value through the change of historic landscape of Geongju Historic Areas using the Contingent Valuation Method. Two investigations, at 2011 and 2019, were implemented on the site. In comparison with 2011, the landscape of site was improved by restoration. The Hicksian compensating variations were estimated using Hanemann's methods as a Non-market value. Some variables were found significant in the derived models such as the concern for heritage, knowledge for the historic areas, satisfaction, re-visiting opinion, age, marriage, job, income, educational level in the both models. The derived amount of willingness to pay price for the historic landscape was 3,868 Korean Won, per visiting, as a non-market value at 2011. In addition, the WTP was 4,083 Korean Won at 2019. During 8years, the WTP amount was increased through the change of landscape.

KCI등재

9직무배태성 인식에 따른 MICE산업 종사자 세분집단별 조직애착 및 잔류의도 차이 연구

저자 : 김은진 ( Kim Eun-jin ) , 유승희 ( Yu Seung-hee ) , 윤영혜 ( Yoon Yeong-hye )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 61권 0호 발행 연도 : 2020 페이지 : pp. 169-188 (20 pages)

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This study recognizes the necessity of human resource research in the MICE industry and deals with human resource management and human resource development issues. This study verified the perception of job embeddedness in the MICE industry and investigated differences in behavioral intentions. Cluster analysis was performed using 208 sample of employees in MICE industry. The results indicated that there are three different groups, and are differences among their organizational attachment and intention to stay in MICE industry. Clustering was possible and there was a demographic difference of the clusters according to the degree of recognition of job embeddedness among workers in the MICE industry. Based on the results, this study emphasizes the importance of education and training and motivation to increase the job embeddedness of MICE employees.

KCI등재

10호텔의 물리적 환경과 사회적 환경이 고객 감정반응을 통해 서비스 가치에 미치는 영향

저자 : 이경준 ( Lee Kyung-jun ) , 윤해진 ( Yoon Hae-jin )

발행기관 : (사)한국마이스관광학회 간행물 : MICE관광연구(구 컨벤션연구) 61권 0호 발행 연도 : 2020 페이지 : pp. 189-208 (20 pages)

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Although there are many studies that prove the effect of physical environment in a hotel, it is rarely investigated the impact of the social environment in the hotel sector. Thus, this study purses to find out how both physical and social environment affects the service values through customers' emotional responses in a hotel area. To obtain this purpose, the empirical analysis was conducted by the online survey.
The results are followings: first, all three factors of physical environment (lobby, room, and restaurant environment) and two factors of social environment( appropriate behavioral and appearance perception) positively influences customers' positive response. On the other hand, the lobby environment and the appearance perception have a negative effect on the customers' negative emotion. Second, the customers' emotional responses are significantly associated with the service value respectively. The results of this study provide useful implication for hotel managers how to manage their physical environment as well as the social environment.

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