간행물

유통경영학회지 update

Korea Research Academy of Distribution and Management Review

  • : 한국유통경영학회(구 한국유통정보학회)
  • : 사회과학분야  >  경영학
  • : KCI등재
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  • : 연속간행물
  • : 격월
  • : 2384-0145
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수록정보
수록범위 : 1권0호(1998)~22권5호(2019) |수록논문 수 : 798
유통경영학회지
22권5호(2019년 10월) 수록논문
최근 권호 논문
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KCI등재

1The Effects of Omni-channel Characteristics on Chinese Consumers' Perceived Cost and Purchase Intention

저자 : Xin-xin Shao , Kuo Gao , 강태원 ( Tae-won Kang )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 22권 5호 발행 연도 : 2019 페이지 : pp. 5-19 (15 pages)

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Purpose: As a new retail model, omni-channel is different from the previous single-channel, multi-channel and cross-channel retail models, researching and exploring the impact of its characteristics on consumers' omni-channel shopping intention is beneficial to the industry and enterprise, which can better meet customer needs and improve customers satisfaction and corporate competitiveness. Based on the characteristic of omni-channel, the literature and theory on the intention of purchase through the perceived cost and omni-channel, this paper established the conceptual model of the influence mechanism of Chinese consumer on the intention of purchasing in omni-Channel.
Research design, data, and methodology: A total of 293 valid samples were obtained through online questionnaire and offline face-to-face reply, taking consumers who had experienced shopping through omni-channel as subjects, and model reliability and validity test, fit test of the model, model hypothesis verification and path coefficient, mediation effect analysis were conducted by SPSS 20.0 and AMOS 20.0.
Results: The empirical analysis shows that the omni-channel characteristics such as immediacy, interactivity and consistency were the main drivers that directly affected consumers' purchase intention. Immediacy and consistency not only directly but also indirectly affected consumers' omni-channel purchase intentions, while interactivity only directly affected consumers' omni-channel purchase intention. Among the factors affecting consumers' omni-channel purchase intention, the effect of consistency was the largest (0.42), followed by immediacy (0.38), and the effect of interactivity was the least (0.17). Perceived cost acted as a mediating variable, and perceived cost negatively affected consumers' purchase intention of omni-channel. Immediacy and consistency of omni-channel affected purchase intention through perceived cost. Interactivity had no indirect impact on the shopping intention, mainly because consumers were used to resort to channels, so perceived cost was not sensitive to omni-channel interactivity.
Conclusions: According to the research results, this paper puts forward some countermeasures and Suggestions for the retail enterprises' omni-channel strategy from the three aspects. Increasing the purchase intention by improving consistent products, services, information and experiences. Improving the immediacy level through big data and information technology to meet the needs of customers anytime and anywhere. Reducing consumer perceived costs through improved omni-channel characteristics and improving logistics levels.

KCI등재

2Influence of O2O Service Usability and Reliability on Purchase Intention: Focusing on Smart Orders

저자 : 차성수 ( Seong-soo Cha ) , 신미혜 ( Mi-hye Shin )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 22권 5호 발행 연도 : 2019 페이지 : pp. 21-29 (9 pages)

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Purpose: The purpose of this research was to understand how the elements of previous accessibility, ease of use, and innovation increased the usefulness of the smart order system and formed perceptions of brand and application reliability. How perceptions of reliability influenced the increase in purchase intentions was also examined.
Research design, data, and methodology: From previous studies, the questionnaire items were revised for the purpose of present study. From January 15 to February 3, 2019, the questionnaires were administered using on-line survey methods (including Google Drive). After excluding incomplete or unreliable 13 responses, a total of 213 questionnaires were collected and, a total of 200 questionnaires were used for the empirical analysis. With the following analysis method, the research was conducted. First, EFA was performed to confirm the convergence validity and discriminant validity among the measured variables using Amos 22.0. Next, the non-compliant factors were eliminated and the CFA was conducted using Amos 22.0 again.
Results: We verified the characteristics of O2O services in terms of users' purchases, mainly smart orders, by utilizing the TAM. The impacts of smart order service accessibility, ease of use, and user innovation on utility, reliability, and purchasing intention were deeply investigated and verified. First, it was found that O2O service accessibility via smartphones influenced usefulness. Second, the ease of using O2O service via smartphones was found to affect usefulness. Third, it was found that the innovation of O2O service via smartphones influences usefulness. Innovative users who are constantly pursuing new ideas, experiences, and changes in their daily lives prefer innovative services rather than existing services. Fourth, the usefulness of O2O service via smartphones was found to have an impact on reliability. Fifth, the reliability of O2O service via smartphones was found to affect purchase intention.
Conclusions: In this study, ease of use―an independent variable in terms of the smart order system―with the largest normalization factor of three external variables when applying the structural equation model, had the greatest effect on utility. Therefore, the restaurant industry (especially franchise stores) should highlight the ease of smart ordering, build an O2O service infrastructure, and formulate marketing strategies.

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3A Study on Improving the Quality of Debate Program Distribution in New Markets by Building Adjudication Proficiency

저자 : Joshua K. Park

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 22권 5호 발행 연도 : 2019 페이지 : pp. 31-40 (10 pages)

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Purpose: It is widely accepted that debate is an effective educational tool that promotes development of a variety of essential skills for students. However, institutions attempting to newly implement it as part of their curricular and extracurricular programs face the challenge of adjudication quality assurance, which can harm the end product and slow effective distribution. While research establishing the broad educational value of debate has been conducted extensively, there is a lack of literature on how to effectively promote debate programs in new areas, especially in the area of building adjudication proficiency. And while there is a plethora of research in the field of international business and marketing about how new products can successfully enter new markets and provide quality assurance, there is a lack of literature in the field of debate education as a product.
Research design, data, and methodology: This article adopts a qualitative examination utilizing three criteria that has a direct effect in promoting quality adjudication and developing adjudication proficiency in nascent communities where strong, experienced adjudicators are difficult to find: 1) adjudication paradigm, 2) adjudication evaluation, and 3) adjudication procedure. Different practices and schools of thought for each of these criteria are discussed, examined through an analysis of implementation in international tournaments, and best practices identified.
Results: In terms of adjudication paradigms, after examining checklist, holistic, and balanced methods, a balanced paradigm is identified as most suited for promoting adjudication proficiency. In terms of adjudication evaluation, institutionalization of evaluation methods before and during tournaments are identified as being necessary for building adjudication proficiency. In terms of adjudication procedure, after examining independent and conferral processes, conferral judging is identified as most suited for promoting adjudication quality.
Conclusions: Following the examination of common and best practices, this article provides practical recommendations for refining the quality of adjudication and the educational experience within nascent and developing debating communities. While limited by the dearth of existing literature directly relevant to the field, this article provides an initial qualitative survey that should provide groundwork for future researchers to rigorously test some of the propositions provided via further qualitative or quantitative measures.

KCI등재

4Who Wants to be an Entrepreneur? Evidence from Korean Labor and Income Panel Study

저자 : Muzaffarjon Ahunov , Nurmukhammad Yusupov

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 22권 5호 발행 연도 : 2019 페이지 : pp. 41-60 (20 pages)

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Purpose: South Korea has very high rates of self-employment. However, the vast majority of them identify themselves as necessity-driven entrepreneurs, meaning they would rather have a job than run their own businesses. Understanding who chooses to be entrepreneur, may guide B2B businesses targeting small and young firms in product development, delivery and customer communication. It is also important for economic policy making, aimed at creating jobs. Thus, the objective of this paper is an empirical investigation of the determinants of entrepreneurial entry and exit.
Research design, data and methodology: We use longitudinal data from Korea Labor and Income Panel Study (KLIPS), which is a household survey that includes responses from 13,321 individuals from 5000 household in South Korea. The data is nationally representative and includes responses of 13,321 individuals from 5000 households across all South Korea, excluding the Jeju Island. To obtain our empirical results, we employ bi-variate analysis and multinomial logit regression using 18 waves of individual-level data.
Results: We find that women and more educated individuals are less likely to choose entrepreneurship for their occupation, while the likelihood of entrepreneurial entry and continuation is positively affected by being married and older. The latter, however, exhibits concavity. We also find that having a higher education significantly reduces the likelihood of being an entrepreneur or switching from salaried employment to entrepreneurship, possibly due to better employment opportunities available for such individuals. This suggests that necessity driven entrepreneurship dominates in South Korean economy.
Conclusion: Our results have important policy implications. For example, policy makers' job creation initiatives should target those groups of people which are unlikely to enter entrepreneurship. At the same time, companies offering B2B products services tailored for small and young companies, should focus their efforts on those who are likely to start their own businesses.

KCI등재

5프랜차이즈 창업과 경쟁구조가 자영업 영업이익에 미치는 영향

저자 : 김수동 ( Su-dong Kim ) , 이철성 ( Chul-sung Lee )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 22권 5호 발행 연도 : 2019 페이지 : pp. 61-74 (14 pages)

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Purpose: Due to the environmental changes caused by the financial crisis, economic and social problems caused by unemployment and continuous economic recession did not increase the quality labor market. Therefore, due to the founding of self-employed business owners to be pushed out of the labor market, the problems of excessive competition of self-employed workers and the closure of business due to overcrowding have been continuously raised. As a result of the controversy, the financial crisis and the retirement of baby boomers have continued to increase the number of livelihood entrepreneurs, representing the wholesale, retail, and food and service sectors, where entry barriers are relatively small.
Research design, data, and methodology: This study attempts to empirically analyze how the increase in start-ups, especially in the wholesale, retail and restaurant businesses, affects the average operating profit of self-employed businesses. In addition, the role of the franchise which is selected as an alternative to starting a business and the impact of increasing competition intensity will be examined. For this purpose, this study analyzes using the data of 2015 Economic Census provided by Statistics Korea. We will extract wholesale, retail and restaurant businesses from all the data, and use only private companies for analysis. The STAT 15.0 is used, and to examine the mediating effects, mediated regression, Sobel test, and control effects.
Results: This study examines the relationship between the increase in new start-ups and the average operating profit by sector, and the role of new franchises in this process. In addition, we will examine the moderating effects of this increase in competition by calculating the strength of competition as an alternative to overcrowding in the impact of the increase in new startups on average operating profit. According to the analysis by sector and region, the average operating profit decreased due to the increase of self-employment. Second, the franchise weight was mediated in this relationship. Third, it was found that the concentration of industry was adjusted in the effect on the average operating profit of self-employed startups.
Conclusions: Through this, we would like to lay the groundwork for establishing empirical data and policy on overcrowding of self-employment.

KCI등재

6옴니채널 리테일링 경험고객의 정서적 몰입이 기업과 고객 간 관계에 대한 만족과 지속이용의도에 미치는 영향

저자 : 안명아 ( Myoung-a An ) , 홍수지 ( Su-ji Hong ) , 김승화 ( Seung-hwa Kim )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 22권 5호 발행 연도 : 2019 페이지 : pp. 75-94 (20 pages)

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Purpose: As technology has improved, new ways of providing products to customers have introduced in the retail industry. Omnichannel, integrating the physical and online retailing, provides a ubiquitous shopping environment for customers. Understanding the attitudes and behavioral intentions of customers is the first step for firms to gain benefits by adopting omnichannel as their new retail paradigm. This paper aims to examine how the characteristics of omnichannel and attitudes towards omnichannel influence the customers' behavioral intention. This research also investigates what factors do affect relationship satisfaction and customers' continuous intention of omnichannel service.
Research design, data, and methodology: Using an online survey, customers who had experience of omnichannel service participated in the study. Structural equation modeling was used to estimate the relationships between omnichannel characteristics, subjective norm, perceived behavioral control for TPB (Theory of Planned Behavior), perceived value, affective commitment, relationship satisfaction, and continuance intention.
Results: The results showed the significant influence of pleasurable omnichannel experience on the perceived value. Further, this research highlights the positive effect of perceived behavioral control on the perceived value of the omnichannel. The results showed that there was a significant positive relationship between perceived value, affective commitment, relationship satisfaction, and continuance intention. This research demonstrated that relationship satisfaction is the key determinant to continuance intention for omnichannel. There was no direct relationship between satisfaction and continuance intention. However, customers who satisfied with a relationship did show the intention to use the omnichannel continuously.
Conclusions: This paper provides a managerial implication for managers to develop competitive strategies for customer retention. Firms need to strengthen their relationship quality to prevent customer churn. By giving an enjoyable experience to their customers, customers can perceive the value of omnichannel positively. Further, once customers perceive the value, they become committed to that firm. The present research provides evidence that affective commitment can positively influence relationship satisfaction and continuance intention for omnichannel. It is also necessary to let customers believe they can handle the omnichannel. The current findings suggest that retailers should give a pleasurable and controllable omnichannel experience to make customers committed with them, and satisfied with the relationship.

KCI등재

7소매점의 관계마케팅활동노력과 관계품질 및 관계성과 간 관계에서 관계강도의 매개역할

저자 : 민대규 ( Dae-gyu Min ) , 최철재 ( Chul-jae Choi )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 22권 5호 발행 연도 : 2019 페이지 : pp. 95-112 (18 pages)

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Purpose: This study examined the effect of factors of relationship marketing effort on relationship quality for customers with department store experience and confirmed whether they directly affect relationship quality and customer loyalty. We also found that customer loyalty was influenced by cognitive strength and emotional strength, which are the main components of relationship intensity. In addition, we examined the variables that have more influence on customer loyalty among these two relationship strengths.
Research design, data, and methodology: This study used statistical package SPSS20.0 and AMOS20.0 to analyze the empirical analysis data of 270 customers who have used department store. The variables used were three relationship marketing activity effort variables and relationship satisfaction, trust, emotional relationship strength, cognitive relationship strength, and customer loyalty.
Results: As a result of analyzing the research hypothesis presented in this study, structural relationship marketing activity effort did not affect trust, social relationship marketing activity effort did not affect relationship satisfaction, and customer satisfaction did not affect customer loyalty. It did not directly affect customer loyalty. All other pathways were found to have a significant effect.
Conclusions: The results of this study are as follows: First, there are different influences on the relationship between relationship marketing efforts and relationship quality factors that department store thinks important for customer relationship formation. Second, there is a difference in the effect on the customer loyalty by the relationship quality dimension perceived by the customer. A Third, consumers who have relationship satisfaction and trust, which is a positive relationship quality factor of retailers, have different effects on customer loyalty depending on the relationship strength. Through relationship marketing efforts, customers who have satisfied the relationship have confirmed that they lead to repeated purchases or WOM through the strength of the relationship. In particular, the comparison of cognitive and emotional aspects of relationship strength showed that customers had more influence on relationship satisfaction and trust in purchasing situations, and emotional relationship strength also had a greater effect on customer loyalty Respectively.

KCI등재

8셀프서비스 기술의 품질차원과 고객만족의 관계

저자 : 이정호 ( Joungho Lee )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 22권 5호 발행 연도 : 2019 페이지 : pp. 113-125 (13 pages)

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Purpose: The number of self-service technology users has recently increased in steep, which started to distributors more opportunities to enter into new service delivery system. Along with the growing importance of quality factors, and self-service technology convenience, there have been voices over the need of systematic research into verification of the relationship between those related variables by breaking down either self-service technology quality or perceived satisfaction in multidimensional aspects, which has been studied form a single dimensional perspective. Therefore, this study investigates how the self-service technology quality from a multidimensional perspective of the construct affects perceived satisfaction. And this study is to provide the quality factors which influence customer satisfaction in self-service technology and to examine the mediating effect of perceived service quality on these casual relationships.
Research design, data, and methodology: This study presents a new modified Information System Success Model for measuring quality factors of self-service technology and investigates relationships between these factors and customer satisfaction. This study was conducted a survey targeting the self-service technology users and collected 209 questionnaires in Korea. The data collected through the survey was analyzed using measurement model analysis by using SPSS 22.0 and AMOS 20.0. The test methods of the hypotheses are correlation analysis, regression analysis, and mediated regression analysis. In particular, the measurement model used for this study divided quality of self-service technology into two dimensions such as information quality and system quality. And the mediated regression analysis tested the hypotheses for this study.
Results: The results of this study are as follows; regarding the influence of quality dimension of self-service technology on customer satisfaction, it was found that the effects of information quality and system quality were significant on customer satisfaction. And it was found that information quality has stronger positive effect on customer satisfaction than system quality, which in turn, there is full mediating effects of perceived service quality on these relationships.
Conclusions: The great spread of self-service technologies is driving distributors to reshape their service delivery systems, which started to them more opportunities to improve operating efficiency. This study can provide implications for quality strategy and effective alternatives for operating self-service technologies.

KCI등재

9중국 소비자의 노쇼의도에 미치는 영향 요인 연구: 시민성 조절효과 검증

저자 : 류미현 ( Mi-hyun Ryu )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 22권 5호 발행 연도 : 2019 페이지 : pp. 127-143 (17 pages)

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Purpose: No-show actions not only cause great loss to businessmen but also deprive other consumers of opportunities of service use and can bring about damage to other associated businesses, and can result in great loss socially. Recently, problems caused by no-shows are gradually increasing in China as well across different areas of service. Therefore, this study analyzed Chinese consumers, focusing mainly on no-show intentions.
Research design, data, and methodology: This study, we analyzed the influence factors of the no-show intention and the moderating effect of citizenship on the no-show intention. A total of 300 questionnaires were surveyed for Chinese consumers and used for the final analysis.
Results: Observations of the main results of this study show that first, a consciousness of no-show ethics and egotism affect no-show intentions. In other words, a lower consciousness of no-show ethics and a higher level of egotism lead to high no-show intentions. Second, the moderating variable of citizenship affects no-show intentions negatively and citizenship had the effect of reducing no-show intentions. Third, a consciousness of no-show ethics and egotism appear significantly on no-show intentions through interactions with citizenship, verifying the moderating effects of citizenship.
Conclusions: In particular, as citizenship has moderating effects on no-show intentions, the Chinese government, consumer groups, and businesses should make efforts through various channels so that Chinese consumers can form a mature sense of citizenship and in particular, it would be meaningful for businesses to participate in business consumer education that can improve citizenship as a form of social responsibility. This study was conducted to provide base material to thoroughly figure out the reasons for the no-shows of Chinese consumers and it will be able to be utilized by Korean businesses advancing in China in the preparation of consumer management programs that reduce no-shows. In addition, it will aid in providing base material for consumer education for the no-show reduction of consumers.

KCI등재

10재고의 경제적 가용수명과 기회비용을 고려한 ABC 재고분류

저자 : 추봉성 ( Bong-sung Chu )

발행기관 : 한국유통경영학회(구 한국유통정보학회) 간행물 : 유통경영학회지 22권 5호 발행 연도 : 2019 페이지 : pp. 145-156 (12 pages)

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Purpose: The well-known ABC Inventory classification is one of the most widely employed techniques to control a large number of items. Although the model is obviously one of the most useful approaches to manage for the inventory, it is always necessary for managers to consider questions of what makes the management hard and how to solve the problems with respect to economic efficiency under uncertainties. Furthermore, since the priority considers just one criterion known as a monetary usage to make a profit, other important factors can not be reflected in the decision-making. And discussion on a risk of inventory and its management often fail to recognize completely both sides of those: gains and losses leading to serious financial problems. This paper proposes a modified version of the ABC inventory classification model focusing both sides of the inventory with gains and losses.
Research design, data, and methodology: We design a new process based on economic available life and opportunity cost of the inventory. In two-stage management processes which can be considered a cash flow related to capital costs of inventory items, we first describe the opportunity cost considering inventory holding costs and salvage values based on the economic available life and analyze the priority of the inventory items from the view point of both gains and losses.
Results: We formulated a model for ABC classification with new concept which can offer a reasonable solution in the cases where inventory managers concerned about high inventory cost. By numerical example, we examine the effectiveness of the proposed model comparing with the ABC inventory classification focusing the monetary usage under consideration of factors with respect to cost of capital and availability. The model can be a good decision-support tool for categorizing items which may have depreciated in values rapidly with time.
Conclusions: We found that classes and priority of some items with high level of risks related to the economic availability life have changed, in addition to the argument about rationality of cash flow analysis for the inventory classification. Furthermore, we discussed briefly about an effectiveness and problems related to the proposed model for the future studies.

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1연안해역에서 석유오염물질의 세균학적 분해에 관한 연구

(2006)홍길동 외 1명심리학41회 피인용

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2미국의 비트코인 규제

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