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한국관광학회> 관광학연구> 관광객의 세계문화유산 체험구조 분석

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관광객의 세계문화유산 체험구조 분석

Research Articles : A structural analysis of the world cultural heritage experience of the tourist

김지선 ( Ji Sun Kim ) , 이훈 ( Hoon Lee )
  • : 한국관광학회
  • : 관광학연구 35권4호
  • : 연속간행물
  • : 2011년 05월
  • : 31-49(19pages)

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The study analyzed how tourists` experiences World Cultural Heritage Sites and how their experiences were related to level of satisfaction and intention to revisit. Based on the review of previous literature, seven different types of tourist experience(e.,g. ``novelty``, ``familiarity``, ``education``, ``authenticity`` and ‘nostalgia``) were employed as the independent variables of this study. Data were collected from 400 visitors of four Korean World Culture Heritage sites on September 2010. Results of a structural equation modeling analysis showed that four different types of experiences(i.e., familiarity, education, existential authenticity, nostalgia) of the respondents were significantly associated with their level of visit satisfaction and revisit intention. Particularly, ``familiarity`` and ``nostalgia``, which were the newly suggested constructs of tourist experiences in this study, were proven to be as primary factors of heritage tourism experience.

UCI(KEPA)

I410-ECN-0102-2014-300-001590489

간행물정보

  • : 사회과학분야  > 관광학
  • : KCI등재
  • :
  • : 격월
  • : 1226-0533
  • :
  • : 학술지
  • : 연속간행물
  • : 1977-2019
  • : 2825


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1편집인의 글 : <학술대회 우수논문 특집호>를 발간하면서

저자 : 장병권

발행기관 : 한국관광학회 간행물 : 관광학연구 35권 4호 발행 연도 : 2011 페이지 : pp. 5-6 (2 pages)

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2관광동기에 따른 세계자연유산지구 방문객 시장세분화 -거문오름 사례를 중심으로-

저자 : 고미영 ( Mi Young Ko ) , 고계성 ( Kye Sung Ko ) , 양필수 ( Pil Soo Yang )

발행기관 : 한국관광학회 간행물 : 관광학연구 35권 4호 발행 연도 : 2011 페이지 : pp. 11-30 (20 pages)

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This study was design to segment visitors of Jeju Geomunoreum, a World Natural Heritage, based on the visitors` motivation profile. It also examined the socio-demographic and visit characteristics of each segmented groups. Data were collected from 373 visitors of Jeju Geomunoreum from July 10 to August 8, 2010. Results of a K-mean cluster analysis, which was based on five visitor motivations, yielded three different clusters solution of the visitors: sociability-seekers, escape-seekers and multi-purpose seekers. Results also showed that there were significant difference among the groups in terms of their socio-demographic and visit behaviors. From the result of the study, marketing strategies and political implications were also suggested.

3관광객의 세계문화유산 체험구조 분석

저자 : 김지선 ( Ji Sun Kim ) , 이훈 ( Hoon Lee )

발행기관 : 한국관광학회 간행물 : 관광학연구 35권 4호 발행 연도 : 2011 페이지 : pp. 31-49 (19 pages)

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The study analyzed how tourists` experiences World Cultural Heritage Sites and how their experiences were related to level of satisfaction and intention to revisit. Based on the review of previous literature, seven different types of tourist experience(e.,g. ``novelty``, ``familiarity``, ``education``, ``authenticity`` and 'nostalgia``) were employed as the independent variables of this study. Data were collected from 400 visitors of four Korean World Culture Heritage sites on September 2010. Results of a structural equation modeling analysis showed that four different types of experiences(i.e., familiarity, education, existential authenticity, nostalgia) of the respondents were significantly associated with their level of visit satisfaction and revisit intention. Particularly, ``familiarity`` and ``nostalgia``, which were the newly suggested constructs of tourist experiences in this study, were proven to be as primary factors of heritage tourism experience.

4CVM 기법을 적용한 국립공원 설악산의 관광자원 가치 측정에 관한 연구

저자 : 강정길 ( Jeong Kil Kang ) , 이승곤 ( Seung Kon Lee )

발행기관 : 한국관광학회 간행물 : 관광학연구 35권 4호 발행 연도 : 2011 페이지 : pp. 51-73 (23 pages)

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Using a contingent valuation method, this study estimated the value of the Seoraksan National Park. Particularly, it compared the non-market value of the national park when it had a cable car and when it had not. Data were collected from 403 visitors of the national park on May of 2009. Results showed that the benefit value of the national park could be from 45.7 to 52 billion won per year when it had a cable car in the park. However, the benefit value could be only from 2.9 through 3.6 billion won per year when there was no cable car in the park. This suggested that the benefit value of the national park could be 15 times larger when the park had a cable car. Results also indicated that the respondents considered ``appreciation of beautiful scenery`` as the major attraction of the Seoraksan National Park. The respondents also tended to think that installation of cable cars could be a new method of inducing tourists as well as preventing environmental damage of the Seoraksan National Park.

5금강산관광의 재개를 대비한 제도적 개선방향 -관광객 신변보장 문제를 중심으로-

저자 : 신용석 ( Yong Seok Shin )

발행기관 : 한국관광학회 간행물 : 관광학연구 35권 4호 발행 연도 : 2011 페이지 : pp. 75-94 (20 pages)

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Mt. Geumgang tourism, which was regarded as a symbol of peace industry on the Korean peninsula, has now become a symbol of the worsening relationship between North and South Korea. Based on the conceptual framework of Johan Galtung`s ``extened peace``, this paper argues that interruption of Mt. Geumgang tourism resulted from the accumulated institutional problems, which made it impossible to achieve ``positive peace``. Therefore, the paper maintains that there should be institutional reformation before the resumption of Mt. Geumgang tourism if true peace is to be achieved through tourism. This paper also suggests following measures as the ways of resumption of Mt. Geumgang Tourism : the MOU of tourism cooperation between North and South Korea, the adjustment of agreement on the security of South Korea tourists, and the establishment of the authority concerning Mt. Geumgang tourism zone.

6비무장지대(DMZ) 일원 관광객의 관광동기 -관광목적지 간의 비교-

저자 : 김재호 ( Jae Ho Kim )

발행기관 : 한국관광학회 간행물 : 관광학연구 35권 4호 발행 연도 : 2011 페이지 : pp. 95-112 (18 pages)

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This study was conducted to explore motivations of the Korean DMZ tourists and to determine if there was motivation differences between tourists visiting two different areas of the DMZ: Gangwon area and Gyeonggi/Incheon Area. Data were collected from 1,000 tourists visiting the Korean DMZ in the winter of 2009. Results of a factor analysis indicated that DMZ tourists` motivations could be classified into four factors; education, attractiveness of destination, escape and convenience-of-visit. Result of analysis of variance demonstrated that DMZ tourists`` travel motivation differed from the destination they visited. Specifically, those who visited Gyeonggi/Incheon area of DMZ had higher motivations of attractiveness of destination and escape than those who visited Gangwon area of DMZ. In contrast, those who visited Gangwon area had higher motivation of connivence of visit than those who visited Gyeonggi/Incheon Area. Based on the results of this study, several points were made from the perspectives of DMZ tourism marketing and policy.

7인 바운드 중국인의 쇼핑관광경험에 관한 탐색 연구 -한국관광에서 쇼핑은 계획적인가? 충동적인가?-

저자 : 손해경 ( Hae Kyung Sohn )

발행기관 : 한국관광학회 간행물 : 관광학연구 35권 4호 발행 연도 : 2011 페이지 : pp. 113-135 (23 pages)

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Chinese market is one of the two biggest inbound tourism markets and the fastest growing market in Korea. Moreover, recent market research of KTO showed that Chinese tourists tended to spend more money for shopping than Japanese tourists(i.e., the other biggest market) did in 2009. Using a qualitative research method, this study explored shopping experiences of inbound Chinese tourists in Korea. Particularly, it investigated whether their shopping were more likely to be planned or impulsive. Data were collected from in-depths interviews with 11 Chinese women FIT tourists and two Korean sales women from December 2010 to January 2011. Participant observations were also conducted for a better understanding of Chinese inbound shopping behavior in Korea. Results showed that Chinese inbound tourists were most likely to do planned shopping, while they occasionally tended to do unplanned shopping. However, they rarely did impulse shopping. The findings were discussed in the context of establishing shopping tourism strategies for Chinese inbound tourist market in Korea.

8시계열 자료를 이용한 중국인의 제주방문수요 결정요인 분석

저자 : 홍미영 ( Mi Young Hong )

발행기관 : 한국관광학회 간행물 : 관광학연구 35권 4호 발행 연도 : 2011 페이지 : pp. 137-154 (18 pages)

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Analyzing monthly time series data accumulated for 8 years from January 2002 to December 2009, this study examined the inbound tourism demand from China to Jeju Island. The unit root test was conducted to determine the stationary of the time series data. Results of Granger Causality Test indicated that the number of air routes between Jeju Island and China were interactively and steadily associated with the inbound tourism demand. Results also showed that the income of Chinese people appeared to have impact on their demand for the visit to Jeju Island. Furthermore, Chinese people`s demand for the visit to Jeju Island appeared to have impact on the number of travel agencies in Korea Finally, estimation, based on the Ordinary Least Squares(OLS) method indicated that the income, exchange rate, increase of transportation and travel agencies made positive impact on the inbound tourism demand. In particular, the exchange rate was estimated to have greatest influence on Chinese people`s demand for the visit to Jeju Island1.

9일본인 방한수요모형에 대한 비판적 고찰

저자 : 손태환 ( Tai Hwan Sohn )

발행기관 : 한국관광학회 간행물 : 관광학연구 35권 4호 발행 연도 : 2011 페이지 : pp. 155-169 (15 pages)

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Several studies have investigated the determinants of inbound tourism demand from Japan to Korea over the last ten years. This paper critically reviewed five previous studies which employed unit root test to identify the stationary of the independent variables. Results showed that even though some of the variables were not stationary, Kim et al.(2002) did not adopt cointegration test. As a result, the study was not able to rule out the possibility of spurious regression. Lee et al.(2006) resolved the problem by taking the relevant differencing of the variables in question. Park(2009) employed the cointegrated models, but the interpretation of the long run equilibrium model was not inappropriate. Park and Mo(2000) and Mo(2004) did not have any faults in the models, but the results of the two studies were quite different. Finally, among 5 studies, only Mo(2004) insisted that the korea-bound tourism was not a luxurious good for Japanese tourists.

10제주방문 중국관광객의 음식서비스 품질 인식

저자 : 이영란 ( Young Ran Lee ) , 육운 ( Yun Lu ) , 조문수 ( Moon Soo Cho )

발행기관 : 한국관광학회 간행물 : 관광학연구 35권 4호 발행 연도 : 2011 페이지 : pp. 171-188 (18 pages)

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This study was aimed to analyze the preception of importance and performance of the food service quality among Chinese tourists to Jeju island and to discuss the ways of improving the food service quality. To accomplish this purpose, first, a critical review of literatures related to Chinese food culture and food service quality was conducted. Then, data were conveniently collected from 344 Chinese travelers in the Jeju International Airport from December 2010 to January 2011. Results of IPA analysis showed that 7 items were distributed on the keep up the good work quadrant(Ⅰ). Those were ``cleanness of restaurant``, ``kindness of employee``, ``healthy food``, `` freshness of materials``, ``good for diet``, ``congestion of restaurant`` and ``comfortable seat``. In the concentrate here quadrant(Ⅱ), ``Chinese menu explanation``, ``variety of menu``, ``communication with employees``, ``taste of food``, ``serving hot water or tea``, ``authenticity of food`` were distributed. This study concludes with managerial implication and suggestion to maximize Chinese tourists satisfaction on food service.

12
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