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한국관광학회> 관광학연구> MBTI 성격유형에 따른 관광동기와 선호 관광지 유형 차이

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MBTI 성격유형에 따른 관광동기와 선호 관광지 유형 차이

Research Articles : Differences of Tourist Motivation and Destination Preference by MBTI Personality Types

류시영 ( Si Young Ryu ) , 김태희 ( Tae Hee Kim )
  • : 한국관광학회
  • : 관광학연구 35권6호
  • : 연속간행물
  • : 2011년 08월
  • : 229-247(19pages)

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MBTI has been widely used to differentiate personality type but not much employed in tourism study to explain tourist behavior. This study was to identify differences of tourist motivation and destination preference among three different MBTI personality types(i.e., introversion, extraversion and midcentric). Data for this study were collected from 229 college students from two universities who took MBTI test in 2009. Results showed statistically significant differences among the three different personality types in terms of their level of novelty, adventure, socialability motivations. However, results did not show statistical differences among the personality types in term of education and escape motivation level. Specifically, the extraversion type was likely to have the highest score of tourist motivations, while intraversion type had the lowest scores. Finally, results indicated that MBTI personality types were only associated with event element attribute in terms of destination preference Implications and limitations of the study were also discussed.

UCI(KEPA)

I410-ECN-0102-2014-300-001590954

간행물정보

  • : 사회과학분야  > 관광학
  • : KCI등재
  • :
  • : 연8회
  • : 1226-0533
  • : 2713-6388
  • : 학술지
  • : 연속간행물
  • : 1977-2020
  • : 2897


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발행기관 : 한국관광학회 간행물 : 관광학연구 35권 6호 발행 연도 : 2011 페이지 : pp. 5-9 (5 pages)

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2관광목적지 장소정체성 측정에 관한 연구

저자 : 최명진 ( Myong Jin Choi ) , 엄서호 ( Seo Ho Um )

발행기관 : 한국관광학회 간행물 : 관광학연구 35권 6호 발행 연도 : 2011 페이지 : pp. 15-34 (20 pages)

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3도시의 미적 요소가 도시 브랜드 이미지에 미치는 영향

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발행기관 : 한국관광학회 간행물 : 관광학연구 35권 6호 발행 연도 : 2011 페이지 : pp. 35-58 (24 pages)

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4관광스토리텔링 체험요소가 관광목적지 브랜드 가치인식과 러브마크에 미치는 영향

저자 : 양정임 ( Jong Im Yang ) , 이태희 ( Tae Hee Lee )

발행기관 : 한국관광학회 간행물 : 관광학연구 35권 6호 발행 연도 : 2011 페이지 : pp. 59-78 (20 pages)

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Emotional and authentic storytelling of for tourists is being considered as an effective way to appeal for tourists. This study empirically tested the relationship between the visitors` storytelling experience on a tourism destination and their awareness of the brand value and love mark for the destination. Data were collected from 455 tourists who had experiences of storytelling at four different tourism destinations in Korea(i.e.,Suwon Hwasung, Kyungbok Place, Bulguk Temple, and Namyi Island) from July to August 2010. Results showed that the respondents`s awareness of tourism storytelling attributes were positively associated with their cognition of the travel destination brand value, and the destination`s love mark. Results also indicated that the respondents awareness of the destinations` brand value were positively related to their evaluation of the love marks of the travel destinations. In conclusion, findings of this study might suggest a new insight into conceptualizing tourism storytelling and travel destination`s love mark.

5다크투어리즘 참가자의 방문동기 -제주 4.3평화공원 방문 지역주민과 관광객의 비교-

저자 : 장혜원 ( Hye Won Jang ) , 김태훈 ( Tae Hoon Kim ) , 정철 ( Chul Jeong )

발행기관 : 한국관광학회 간행물 : 관광학연구 35권 6호 발행 연도 : 2011 페이지 : pp. 79-97 (19 pages)

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This study examined the differences of motivational characteristics between local residents and tourists who visited JeJu April 3rd Peace Park, which a Korean dark tourism destination. Data were conveniently collected from 288 visitors at the park from December 2009 to April 2010. Based on the review of related literature 22 items of dark tourism motivation were developed. Results of a factor analysis yielded five factors of dark motivations(i.e., historicity, escape from everyday life, family and social togetherness, education, and attractiveness of the site). Results also indicated that there were statistically significant differences between residents and tourists in terms of their motivations to visit the park. Specifically, in terms of historicity and education motivation, tourist had significant higher motivations than the local residents had. In contrast, in terms of escape from everyday life and family/social togetherness, and attractiveness of the site, the residents had higher motivations than the tourists had.

6여행상품 위험지각과 여행목적지 관광이미지 및 태도와의 관계 연구 -호주 방문자를 대상으로-

저자 : 조성찬 ( Sung Chan Joe )

발행기관 : 한국관광학회 간행물 : 관광학연구 35권 6호 발행 연도 : 2011 페이지 : pp. 99-117 (19 pages)

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Based on the previous literature on the perceived risk in the context of travel and tourism, destination image and attitude, this study proposed a structural model among the perceived risk of travel products, destination image and attitude. The data were collected via email and mail survey from 102 Korean visitors to Australia in 2008. Results of factor analysis generated four different factors of perceived rsik of travel products(i..e, functional risk, social psychological risk, monetary risk, bodily risk). Results also showed that the structural model partially fit the data. In particular, the respondents` perceived risk of money and body were negatively associated with their image on Australia as a tourism destination. However, the respondents` image on Australia both as a tourism destination and a country were all positively related to their attitude toward Australia. Practical implications and limitations of the study were also discussed.

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8아시아 주요국의 방한수요 변동성 연구 -중국, 대만, 홍콩, 싱가포르, 태국, 말레이시아를 중심으로-

저자 : 홍미영 ( Mi Young Hong ) , 임은순 ( Eun Soon Yim ) , 김순하 ( Soon Ha Kim )

발행기관 : 한국관광학회 간행물 : 관광학연구 35권 6호 발행 연도 : 2011 페이지 : pp. 139-157 (19 pages)

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This study examined the volatility of inbound tourism demands for Korea from major Asian countries. In this study, Asian countries were grouped into Greater China Area countries(China, Taiwan, and Hong Kong) and other Asian countries (Singapore, Thailand, and Malaysia). 132 monthly time series data from 2000 to 2010 on the number of tourists from the countries to Korea were used for the analysis. Results of unit root test suggested rejection of the null hypothesis on the non-stationarity of the level variables. In addition, results of the OLS regression showed that the tourism demands for Korea from most of the countries had seasonality. Furthermore, in terms of the model fit, Exponential Generalized Autoregressive Conditional- Heteroscedastic Model(EGARCH Model) fit data better than the other two models(TARCH, GARDCH Models) both for the Greater and the other Asian countries. Finally, results indicated that the unexpected bad news on Korea tended to cause more demand shocks or volatility for Great China Area countries than the good news did. Practical implications of this study were also discussed.

9신문기사에 나타난 역대대통령의 관광정책관 -조선일보와 동아일보를 중심으로-

저자 : 김남조 ( Nam Jo Kim )

발행기관 : 한국관광학회 간행물 : 관광학연구 35권 6호 발행 연도 : 2011 페이지 : pp. 159-181 (23 pages)

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Based on the Jafari`s four tourism platform model, this study analyzed six Korean presidents` perspectives on tourism A content analysis on two Korean newspapers including Chosunilbo and Dongailbo were employed to analyze the perspectives. Results showed that the first President Syng-Man Rhee had the advocacy perspective on tourism. President Chung-Hee Park also had the advocacy view on tourism at initial stage. However, he became to have the cautionary and adaptancy views at the mid and last stages of his ruling period. Results also indicated that President Doo-Hwan Chon had the cautionary view based advocacy view, and President Tae-Woo Roh had the non practical advocacy view with the environmental concerns. Furthermore, President Dae-Jung Kim had both the knowledge-based perspective and adaptancy view, while President Moo-Hyun Roh had both the advocacy view of mega tourism development and knowledge-based view, which was based on his ethical humanism.

10전시회 참가기업의 목표수준이 전시회 성과에 미치는 영향 -목표몰입(goal commitment)의 매개효과와 성과보상(incentives)의 조절효과-

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Participating in trade shows as exhibitors have been regarded an important marketing activity for many companies. However, there are still pros and cons among researchers on the effects of exhibitors` participating in trade shows. Based on the reviewed literature on a lack of exhibitors` goal setting before participating in trade shows, this study hypothesized the direct impact of exhibitors` goal level on performance at a trade show. It also hypothesized mediating and moderating effects of booth staff`s goal commitment and incentives in the relationship between goal level and performance. Data were collected from 248 exhibit staff on the site of 10 international trade shows in 2009. Results from the regression analyses showed a strong support for the direct impact of goal level on performance, and a marginally partial support for the mediating effect of goal commitment. However, the data did not support for the moderating effect of incentives in the relationship between goal level and performance. Implications of the findings were discussed.

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