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Fashion & Textile Research Journal

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  • : 1229-2060
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수록정보
수록범위 : 1권1호(1999)~23권5호(2021) |수록논문 수 : 2,005
한국의류산업학회지
23권5호(2021년 10월) 수록논문
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KCI등재

1상해 패션 위크 중국 신진 패션 디자이너의 “중국풍”

저자 : 윤미나 ( Meina Yin ) , 하지수 ( Jisoo Ha )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 23권 5호 발행 연도 : 2021 페이지 : pp. 545-558 (14 pages)

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This research analyzed the Chinese style design embodied in the collections of the new generation of fashion designers shown during the Shanghai Fashion Week to improve the understanding of Chinese style and the modernization of Chinese design. The research questions were 1) studying the development of the Chinese fashion industry chronologically and investing young designers' current situation, 2) investigating young designers' awareness of Chinese style and analyzing Chinese style design in collections. A literature and case study were conducted as the research method. The literature study focused on the books about the Chinese fashion industry and history, newspaper, articles, and so on. The case study was conducted among 63 Chinese style collections in 2016-2020 SFW by investigating fashion magazine reviews, articles, and so on. The findings are as follows: 1) Young Chinese fashion designers' awareness of Chinese style has three characteristics; the nonmaterial tendency from decreasing stereotyped images, combination of traditional culture and local youth culture, and commercialization with trends. 2) Chinese elements, including natural, character, and cultural elements were predominantly used in the concept, pattern, and shape. Nonmaterial characteristics were identified in concept, cultural combination characteristics in concept, shape, color, material, and pattern, and trend commercialization in shape, color, and pattern. In conclusion, Chinese young fashion designers had strong national consciousness and new awareness of Chinese style fashion in decreasing the stereotyped images of China. Thus, they used more varied expressions. Meanwhile, they faced difficulties in expressing nonmaterial Chinese elements by balancing them with Chinese style and globalization.

KCI등재

2아이돌 휴먼브랜드의 특성이 소비자의 아이돌 휴먼브랜드 애착, 모방 욕구, 동일시 욕구와 패션 제품 구매 의도에 미치는 영향

저자 : 황지영 ( Jiyoung Hwang ) , 박민정 ( Minjung Park )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 23권 5호 발행 연도 : 2021 페이지 : pp. 559-575 (17 pages)

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The popularity of K-pop, the development of diverse media and communications, and rapid globalization are increasing consumers' attachment to celebrities. These celebrities, called “Human brand”, have a growing impact on consumers. However, research on idol celebrities has been conducted mainly on teenagers. Furthermore, there are limits to the studies on consumers' attachment to idol celebrities who do not advertise specific products and intention to purchase products which are not advertised but related to the idol human brand. Therefore, this study has been conducted on 301 out of 400 adult women in their twenties to forties in Korea to examine the relationship between the characteristics of the idol human brand, attachment to the idol human brand, desire to imitate the idol human brand, desire to identify with the idol human brand and its fandom community, and the effect on purchase intention. For the statistical analysis, SPSS and AMOS were used. The study found that the characteristics of the idol human brand which are trust, professionality, social attractiveness, and physical attractiveness positively influenced attachment to the idol human brand. The attachment to the idol human brand positively affected the imitation desire toward the idol human brand, and the identification desire with the idol human brand, and to identify with its fandom community. Additionally, the desire to imitate and to identify with the idol human brand and its fandom community positively affected the intention. Furthermore, the relationships between all variables were found to have a significant mediating effect.

KCI등재

3관광쇼핑객이 추구하는 가치가 패션브랜드 태도와 쇼핑만족도에 미치는 영향 -코스모폴리타니즘의 조절효과를 중심으로-

저자 : 허희진 ( Hee Jin Hur )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 23권 5호 발행 연도 : 2021 페이지 : pp. 576-585 (10 pages)

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This study sought to identify the types of fashion brands preferred by tourists based on the shopping values that they pursue through purchases at tourist destinations and to verify the effects of these values on their satisfaction. To obtain a representative sample of South Korea's tourist shoppers, a survey was conducted among 300 subjects involving adult men and women in their twenties to sixties. Structural equation modeling analyses were performed on the collected data using SPSS and AMOS. The effects of tourist shopping values on brand attitudes were verified by dividing tourist shopping values into social, epistemic, and functional values and dividing brand attitudes into attitudes toward fashion global and local brands. Additionally, this work intended to ascertain the moderating effect of cosmopolitanism on tourist shopping behaviors. The analysis results reveal that a high level of epistemic value as perceived by tourists during shopping resulted in a corresponding high level of preference for local fashion brands. Furthermore, a high level of social value as perceived by tourists led to a high level of preference toward global fashion brands. Contrastingly, functional value influenced both local and global brands. As a result of the moderating effect, in the group with high cosmopolitanism tendency, the effect of epistemic value was not significant, but the low group significantly affected brand attitude based on the social and epistemic value. Given its academic and practical implications, the present study is likely to broaden the understanding of tourist shopping and facilitate future research on that phenomenon.

KCI등재

4온라인 패션쇼핑몰의 개인 상품 추천서비스가 인지적 태도와 감정적 애착을 통해 서비스 사용행동에 미치는 영향

저자 : 최미영 ( Mi Young Choi )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 23권 5호 발행 연도 : 2021 페이지 : pp. 586-597 (12 pages)

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Personalized product recommendation service is receiving attention as a new marketing strategy while supporting consumer information search and purchasing decisions. This study attempted to verify the effect of self-reference on service use behavior through the dual path of cognitive attitude and emotional attachment. Using convenience sampling, an online survey was conducted with 324 women who were in their 20s and 30s. After collecting and compiling the survey data, the reliability and validity of variables constituting the conceptual research model were verified through confirmatory factor analysis using AMOS 22.0. Next, the significance of sequentially mediated pathways was verified using Process 3.5 Model 80. The results showed that self-referencing not only significantly affects service use intention by simply mediating cognitive attitudes but also sequentially mediates cognitive attitudes and additional information search. Furthermore, self-referencing was significant as an indirect path to service use intention by mediating additional information search. However, in the path mediated by emotional attachment, self-referencing was considered as a simple mediated path leading to service usage intention. These results indicate a dual path in the psychological mechanism, through cognitive and emotional evaluation, that prompts consumer behavioral responses to the personalized product information provided in the shopping process.

KCI등재

5한국 섬유패션 기업과 재벌 발전 역사 고찰 - 기업생명주기이론에 근거하여 -

저자 : 유혜경 ( Haekyung Yu )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 23권 5호 발행 연도 : 2021 페이지 : pp. 598-610 (13 pages)

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Korean textile and fashion companies have played a major role not only in developing the Korean economy since Korea's industrialization started in the early 1960s but also in providing opportunities to form and expand chaebols (conglomerates of family-owned businesses). This study reviewed and analyzed the historical development of chaebols, which started the fiber/textile/fashion business before the 1960s and maintained their chaebol status until 2010. The Samsung, Samyang, Kolon, Taekwang, Hyosung, LG, and SK groups were included in the study, and data were collected from diverse sources, including the publications and websites of the chaebol companies, newspapers, magazines, and research articles. The strategies of the companies at the corporate and group levels were examined based on the corporate lifecycle, which consists of existence, growth, maturity, rebirth, and decline stages. The results showed that all the analyzed companies actively engaged in product line expansion during the growth stage. Vertical integration, especially backward integration, was common during the growth stage. Some groups established new companies to manage additional product lines and integration, while others pursued growth strategies mainly at the corporate level. The rebirth stage occurred in only a few companies and groups. Some seemed to be going through the decline stage, and the rest of the groups exited the textile and fashion business.

KCI등재

6VR 피팅 애플리케이션의 쇼핑 동기와 텔레프레젠스가 소비자 반응에 미치는 영향

저자 : 최우림 ( Woolim Choi ) , 김희윤 ( Hee Yoon Kim ) , 박민정 ( Minjung Park )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 23권 5호 발행 연도 : 2021 페이지 : pp. 611-623 (13 pages)

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In the era of COVID-19 and advanced ICT technology, retail technologies such as those that use virtual reality(VR)have been drawing significant attention in the fashion industry. This study investigated the impact of shopping motivation and telepresence on consumer attitude, trust, and behavioral intentions in VR fitting room application environments. An online survey was conducted on female consumers in their 20s and 30s after exploring a VR fitting room application. Overall, 225 responses were used for the analysis. The study demonstrated that usefulness had a significant effect on attitude toward product (ATP) and trust toward app (TTA), while enjoyment had a significant effect on ATP, but did not significantly affect TTA. Telepresence did not significantly affect TTA, but had a significant influence on ATP and behavioral intention. TTA had a significant influence on ATP, and both ATP and TTA had significant effects on behavioral intention. Moreover, the effects of usefulness, enjoyment, and telepresence on ATP, TTA, and behavioral intention were significant, as the self-congruity between consumers and avatars increased. The application of the motivation theory and technology acceptance model offers theoretical perspectives for understanding VR fitting room application users' attitudinal and behavioral responses in mobile shopping environments. In addition, this study provides practical implications to mobile retailers that utilize advanced technologies.

KCI등재

7착용실험을 통한 시판 브라렛의 기능 비교

저자 : 김승연 ( Seungyeon Kim ) , 양예린 ( Yerin Yang ) , 정진의 ( Jinoe Jung ) , 한현숙 ( Hyunsook Han )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 23권 5호 발행 연도 : 2021 페이지 : pp. 624-633 (10 pages)

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This study was intended to compare the comfort of wearing each type of commercially available bralette. The trial wearing experiment was conducted on five women in their 20s who wear an average Korean bra size of 70A. The experimental bralettes were of four types: a bralette with both hooks and pads and a bralette without both, a bralette with hooks but no pads, and a bralette with pads but no hooks. The wearing test results are as follows. First, in terms of functional satisfaction, the padded bralette provided the greatest satisfaction in supporting the chest from the bottom up and bringing it to the center, and the bralette without the pad provided the least satisfaction. In addition, the level of convenience of attaching/detaching was about twice as high in the bralette with hooks than those without hooks. Chest compression was found to be greater in bralettes without hooks than in those with hooks. In terms of the pressure on the shoulder strap and on the lower chest band, it was found that bralettes with hooks had a greater sense of pressure than those without. In the appearance characteristics test, the unpadded bralettes scored higher than the padded one in the matter of feeling embarrassed, because in unpadded bralettes, the nipples were exposed underneath the clothes. This study is meaningful in classifying the design of the bralette and evaluating the fit for each design in the absence of prior research on the bralette.

KCI등재

8YUKA와 CLO의 패턴 제도 기능 비교 - 바디스 원형을 중심으로 -

저자 : 최영림 ( Younglim Choi )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 23권 5호 발행 연도 : 2021 페이지 : pp. 634-644 (11 pages)

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This study aims to propose various ways to utilize CLO, which focuses mainly on the production of 3D virtual samples, by comparing it with the pattern drafting functions of YUKA. Four apparel CAD experts, who have teaching experience in YUKA and CLO, participated in a focus group interview, and a basic bodice prototype drafting was carried out by each participant to evaluate the pattern drafting functions of YUKA and CLO. The result of this study showed that the pattern drafting tools of YUKA are subdivided since YUKA is a CAD tool inherently specialized in pattern making. Though CLO provided a relatively limited pattern drafting menu compared to YUKA, it was found that pattern drafting could be accomplished with the help of supplementary tools and functions. This finding suggests that each CAD offers the corresponding tools for the same use of menus or functions in the prototype drafting process. The major difference between YUKA and CLO is that YUKA defines the pattern area by a set of line segments, whereas CLO utilizes an outline composed of closed curves. YUKA provides various specific tools according to the options such as angles, straight lines, and curves, while CLO produces the same results using combinations of a limited number of tools. Compared with YUKA, the advantage of CLO is its user-friendly task environment such as the Windows-based user interface, from the usability perspective. This study concludes that pattern drafting education using CLO would help not only industrial 3D design practitioners but also pattern education in academia

KCI등재

9Measurement of Drape Appearance Similarity between Real and Digital Stretch Fabric

저자 : Hyeon-ah Kim , Ho-sun Lim

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 23권 5호 발행 연도 : 2021 페이지 : pp. 645-654 (10 pages)

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This study aimed to visually compare the implementation of digital virtual fabrics for stretch fabrics mainly used in clothing that closely touch the body, using CLO. A digital fabric was used in CLO after measuring the weight, thickness, bending, and tensile force of five adhering clothing fabrics using a CLO fabric kit. The visual similarity of draftability was compared by measuring the area of the bending angle and the shape of the wrinkles of the real and digital fabric. A comparison of the bending angles showed that Fabric A was -0.75° and Fabric D was -2.5°, showing slightly lower drape properties than the real fabric. Meanwhile, Fabric B was 2.75°, Fabric C was 2.13°, and Fabric E was 1.375°, showing slightly higher drape properties in the vertical direction than the real fabric. Comparing the widths of the drape shapes, Fabric A was 0.77%, Fabric B was 1.27%, Fabric C was 0.06%, and Fabric E was 1.48%, which showed a slight difference. Fabric D showed a difference of 3.17% and was implemented where the digital fabric spread a little wider. As a result, the stretch fabric was visually expressed similarly to the real fabric as a whole in CLO. For 3D virtual clothing technology to be used widely in the close clothing industry in the future, more research on real clothing is needed.

KCI등재

10영유아용 웨어러블 디바이스의 기능별 분류, 특성 및 개선점에 대한 분석

저자 : 노의경 ( Eui Kyung Roh )

발행기관 : 한국의류산업학회 간행물 : 한국의류산업학회지 23권 5호 발행 연도 : 2021 페이지 : pp. 655-666 (12 pages)

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This study aims to classify wearable devices for infants and children according to their function, and to analyze the types and attachment methods of the devices by function, operating system, characteristics of materials, and types of batteries, and to identify the points for improvement. Forty-eight types of devices investigated through previous studies and keyword research online were analyzed. Wearable devices for infants and children were classified according to their functions into wearable monitors, wearable thermometers, GPS trackers, and smart watches. Devices had different shapes and attachment methods according to their functions, and were mainly clothes or accessory types. The accessory type devices were attached to the body using velcro, clips, bands, or adhesives. Wearable monitors and thermometers mainly used Bluetooth to transmit data wirelessly, and location trackers used various combinations of 4G(LTE), 5G networks, GPS, Wi-Fi, and Bluetooth. Smartwatches had different functions depending on whether smart phones were linked to them or not. Wearable monitors and thermometers mainly used by infants provided material information, but other devices did not. These devices used rechargeable, replaceable, non-rechargeable or non-replaceable batteries. Wearable devices need to be improved to reduce the discomfort experienced by infants and children due to the attachment position, malfunction, skin trouble caused by materials, short time of use of batteries, version conflict and complexity with the device when linking with a smart phone, and non-operation when using Bluetooth.

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