Recently, urban tourism-oriented travel has become a trend After becoming FIT(Foreign Independent Tour), tourists mainly used smartphones to feel the convenience, and tourists made decisions and interacted through information collection using smart tourism technology. However, the recent 2019 COVID-19 pandemic has caused an unprecedented socio-economic upheaval in societies around the world In Korea, as the COVID-19 pandemic has spread since January 2020, all corona 19 has affected many aspects of society and affects all individuals (Bae & Chang, 2020). Accordingly, the demand for untact tourism has also increased in the tourism field, and the trend is changing.
Even at the COVID-19 pandemic, people started untact travel rather than face-to-face travel to minimize the risk of COVID-19 and quench their thirst for travel (Bae & Chang, 2020). COVID-19 has created a threat to tourists’ freedom to choose tourist destinations. Accordingly, visitors who have visited smart tourist cities using smart tourism technology in the past are no longer able to travel due to COVID-19 and are solving their desire to travel through untact tourism using social media Now, as untact tourism has become established due to the threat of COVID-19 risk perception, tourists will inevitably feel somewhat uncomfortable. Therefore, how the COVID-19 pandemic affects the change in choosing a smart tourist city has become significant and a problem that needs to be considered In addition, a large number of studies have been conducted on smart tourism technology (e.g., Chung et al., 2015; Huang, et al., 2017; Jeong & Shin, 2019; Lee et al., 2018; Pai et al., 2020). However, there is not yet a sufficient number of studies on COVID-19 and smart tourism technology together. Accordingly, this study is expected to be appropriate and timely to the current situation.
Therefore, the research model of this study is as follows. Accordingly, first of all, this study attempts to examine whether tourists' perceptions of smart tourism technology and social media before and after COVID-19 outbreak continue to influence the intention to revisit smart tourist cities. Second, this study aims to investigate whether the perception of risk for COVID-19 threatens tourists' freedom of choice, affecting the intention to revisit smart tourist cities. In addition, this study intends to propose an MGB(Model of Goal-directed Behavior) model as the overall framework of this study by integrating the perception of the threat of freedom of choice according to the perception of COVID-19 risk in the process of forming the intention of visitors to smart tourist cities.
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